Forbes' recent cover model and "self-made" billionaire, Kylie Jenner, charges brands $1,000,000 per Instagram post to promote their products. Are these brands just wasting precious advertising dollars or is there a sound strategy behind the decision? Let's break down the math to see if it's sticker shock or scam.Read More
IGTV is brand-new, and much remains unknown about the platform, which can be accessed from within Instagram or as a standalone IGTV app. Notably, there are no ads to be found on the IGTV home screen or within any of the current videos.Read More
Strong, strategic partnerships between brands and creators leverage multiple platforms to deliver key campaign messages.Read More
Music to our ears: new music-driven features in Instagram.Read More
The creative vision for an influencer marketing partnership is driven by brand interests and the discovery of the right influencers to match their aesthetics.Read More
Forming influencer campaigns is a mix of creativity, strategy, relationship building and legal requirements.Read More
Although social marketing is a highly visual discipline, it is as much a science as it is an art. For Instagram activations, real data on impressions and reach are only available when partnering with influencers with Instagram business accounts.Read More
Influencers are not the only creative ones; partners can also be creative in how they compensate their influencers. The barter arrangement is a valuable tool to create invaluable influence and within an accessible budget.Read More
Negotiating with influencers is a tricky process, but having the goals, budget and priorities set will be fundamental to negotiations.Read More
Instagramer @chrystelalexa appears to be an experienced fashionista: she has 119K Instagram followers of her profile featuring her trendy outfits and travel to popular global cities and a healthy 3% engagement rate. However, after looking at this profile using Tagger Media insights and tracking, the follower and engagement metrics may be too good to be true: 30% of Chrystel’s followers appear to be fake.
In a New York Times article published in mid-March, the company Dovetail estimated that of the top 20 Instagram accounts, on average, 16% of their followers are fake. In addition to bot prevalence, branded content programs are scaling without proper vetting and heavy reliance on automation software and contribute to how follower fraud is unnoticed.
Tagger Media uniquely addresses bot activity by unveiling and surfacing likely indicators of Instagram fraud. By evaluating @chrystelalexa’s top affinities using Tagger’s advanced filters, insights and proprietary Affinity Engine, one can quickly detect dissimilarity between profiles. For example, her top affinities do not align with her primary content topic, fashion. Additionally, Chrystel’s jagged Instagram follower count trend denotes dozens of instances where her followers grew exponentially overnight and strongly indicates the use of inorganic, unconventional audience growth methods.
Tagger Media has built tools to determine the validity of a social profile across various data points and empower agencies to scale branded content marketing with confidence. Tagger’s advanced search tools and algorithms substantially reduce the variables campaign managers need to keep an eye on when sourcing for campaigns and diligently check the authenticity of content partners.
Heralding from the music business, we were mining social channels for industry insights to apply back into it – searching for canaries, seeking new rotations and scrubbing for trends before they became one.
We stitched basic off-the-shelf market solutions with a few lines of code and some spreadsheets to track our interests until we realized that we could build it – a complete end to end content management platform. So, we did. And, at the same time, we began classifying and graphing 80B followers and their affinities, too.
And then we got a big gig: to discover a highly unique artist-specific audience for a major telecommunications company to engage. Using our mapped data, we identified unique profile segments with higher affinities to the artist, a propensity to engage and a geography opportunistic to the event. Because the data was built into the content and campaign management platform, we were able to swiftly architect outreach and deliver audience. Literally. Our gig helped them sell out theirs.
We knew that what we did for bands, we could do for brands, uniquely. And, that’s music to our ears: to hone social listening and effectively increase the volume of branded content marketing.
We are Tagger. With us, brands, agencies and media companies maximize their social relevance by working with unique, creative content partners efficiently in an efficient workflow. Architected as a SaaS solution, Tagger is intelligently social: built with enhanced data to hone social listening and broaden profile discovery for efficient and complete content campaign management and measurement. Tagger’s proprietary Affinity Engine empowers access to and advanced filters for 1M+ digital profiles and 80B uniquely mapped social accounts.
That is our jam.