Need kid-friendly summer plans? Here are 10 Influencers to follow for family friendly activities

Grace Donelson

30 Jun 2021 · 4 min read

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School’s out for summer! Now what? After a year inside, parents everywhere are braving new boundaries and changing the childcare landscape with fun activities to keep their kids entertained. With the help of influencers, parents can find creative ideas and activities to keep little ones happy and healthy this summer!

Whether sharing outdoor adventures or indoor printable activities, influencers have found every which way to keep kids entertained this summer, and brands are catching on. As seen below, many of these influencers are not only partnering with small businesses, but with big brands and theme parks like Disneyland, Amazon, and LEGO as well.

Using the Tagger discovery, affinity, and brand mentions tool, we found these 10 accounts featuring summer activity ideas for kids while maintaining impressive influencer partnerships

Susie Allison (@busytoddler) - The brains behind childcare blog Busy Toddler, Susie Allison is an expert on all things parenting. As a former childhood curriculum specialist and K&1 teacher turned SAHM, Allison’s account is full of summer activity ideas. Not only does she share her best ideas for keeping kids engaged, but Allison also regularly features giveaways and collaborations with her favorite brands. Some of her continued brand partnerships are with Amazon, Popsicle, Lakeshore Learning, and LEGO- posts featuring these sponsorships average around 1.5M potential reaches but have peaked as high as 3.5M.

Big Picture Play (@bigpictureplay) - Featuring family content and kids activities, Big Picture Play broadcasts Rachel and Jessi’s two-mom family and their journey in motherhood. With activity ideas and more specifically, book and toy recommendations, Big Picture Play regularly collaborates with LGBTQ+ friendly toy brands and preschool/kindergarten educational resources. Though the couple’s platform lands them in a mid-tier influencer category, they continue to shout out and collaborate with smaller brands like Bella Luna Toys, Sarah’s Silks, and The Natural Baby Company. In the past month, Big Picture Play has gained nearly 20k followers, growing from 98k to 117k. Considering their recent giveaways in celebration of Pride month, these along with their already present partnerships have brought in a lot of active engagement and new followers.

Penny Giakos-Garduno (@onthegooc) - With just over 15k followers on Instagram, Penny Giakos-Garduno has an extremely active influencer platform and continues to give back to her followers through engagement-driving giveaways. Based in Southern California, Giakos-Garduno is an aficionado of all Orange County activities, partnering with local tourism destinations and major theme parks. Not only has Penny partnered with Disneyland, Legoland, and Universal Studios, but she also boasts a long-term partnership with Knotts Berry farm as one of their summertime ambassadors. Penny regularly participates in giveaways with her followers, one of which includes a free week of summer camp for kids. Though her following is at only 15k, Penny’s engagement rate of 3-4% has brought in consistent and impactful partnerships ringing in at nearly 250+ sponsored mentions.

Molly Isaacson (@littleoneslearn) - Molly Isaacson’s presence on social media began as a way to keep kids learning through play, a presence that has grown to a brand. With activities, art, and sensory play ideas for kids 0-7, Isaacson’s profile is full of engaging posts and partnerships. Leveraging her platform to start her line of easy print activities @littleonesprintables, Isaacson has continued to partner with other kids brands along the way such as KiwiCo, Lakeshore Learning, and Ooly.

Sally Butan (@thebutanclan) - Between her family content on every platform to her Youtube channel The Butan Clan, Sally Butan shares her journey through parenting, motherhood, and family activities. Butan’s Youtube specifically features vlogs showing travel and other fun activities with her kids, landing a peak of 5.4k views on her most popular videos. Butan’s collaborations feature Disney, OshKosh B’gosh, and buy buy Baby.

Myriam Sandler (@mothercould) - By using social media to document her journey through motherhood plus easy play and activity ideas, Myriam Sandler has not only built a large audience, but an engaged one. Sandler’s Instagram account has grown by over 200k since only January 2021, averaging about 33k per month in that time. While Sandler has an engaged audience of 2%, her partnerships with a multitude of kids brands such as Nickelodeon (and Nick JR!), Kid Made Modern, and even Peppa Pig have been the real driving force behind her growth.

Felicia Wong (@everydayadventurefam) - At just under 10k followers Felicia Wong’s presence as a micro-influencer is nothing to be underestimated- her profile, Everyday Adventure Fam has collaborated with some of the biggest outdoor brands! Wong’s profile and blog are dedicated to tips for enjoying the outdoors and living intentionally, but specifically where it applies to bringing her family along for the ride. Wong’s travels have taken her family all over the country, featuring partnerships along the way with Airbnb, Outdoorsy, and Hipcamp. These are only a few of the mentions among Wong’s profile and will likely continue to grow as her follower number creeps above 10k.

Christina Patricio (@christina.patricio) - With just under 100k followers on Instagram, mom blogger and Influencer Christina Patricio’s active brand partnerships ring in at a whopping 1.4k sponsored mentions. Her efforts to share fun activities for families are mixed with branded content of all kinds- for example, Patricio’s partnership with Disney extends beyond the overarching brand to include Disney+, Disneyland Resorts, and Disney Channel. Patricio’s engagement and activity show the potential for long-term partnerships in influencer marketing, building on previous engagement and traffic with each subsequent mention.

hello, Wonderful (@hellowonderful_co) - The blog dedicated to happy, colorful, and fun ideas for kids has grown into its own social media empire with a large following on every platform. Their broad reach has attracted the attention of bigger brands such as Michael’s, Lego, and Disney Books. Since January 2021 the brand has grown from 196k to 215k.

Hannah Fathi (@babyplayhacks) - Catered to babies 0-18 months, Baby Play Hacks was started by mom Hannah Fathi in an effort to find a resource for easy play ideas for little ones. Baby Play Hacks has grown from just a blog to a larger social media presence and even an App resource. As her account continues to grow, Fathi has partnered with Ikea, Popsicle, and Amazon among others.

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