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‘Plantfluencers’ Inspiring Green Thumbs and Collaborating with Brands

Grace Donelson

13 Jan 2022 · 2 min read


Whether you’ve got a green thumb or have killed one too many houseplants, the advice of ‘plantfluencers’ can extend to various flora and various ecosystems (or apartments!). With considerably high engagement rates across multiple platforms, these gardeners turned social media influencers have shared their beautiful gardens alongside guidance for their audiences to create the same.

Found using Tagger’s discovery tool, we narrowed down our database of over 6M influencers to find some of the top ‘plantfluencers’ working with gardening and home good brands while also cultivating strong online communities.

  1. Jasmine Jefferson (@BlackGirlswithGardens) - Gardener, educator, and advocate for representation in gardening, Jefferson provides free online resources and has penned multiple e-books on cultivating your dream garden. Jefferson has partnered with Fiskars Americas, Amazon Home, and other gardening tool brands. Her brand partnerships have a reach as high as 530k.
  2. James Wong (@botanygeek) - A trained botanist, documentarian for BBC, and columnist for New Scientist, James Wong’s 500 houseplants are regularly featured on his growing platforms. Wong has also authored multiple books on gardening and growing your food. Brand partnerships feature Ikea, Gardener’s Supply, and a long-term partnership with Smirnoff.
  3. Alessia Resta (@ApartmentBotanists) - NYC-based gardener, blogger, and YouTuber Alessia Resta is the perfect plant influencer to follow for urban gardeners. Having grown to over 45k followers, Resta has partnered with Herbal Essences, Kew Gardens, Levoit, and multiple other varied brands.
  4. Bri Saintt (@eargardn) - Atlanta-based plant-influencer Bri Saintt is the founder of Free Plants ATL, a charity that has donated over 1,300 plants in the area. Saintt has partnered with Command, AtHome, and Meyer’s, to name a few.
  5. Anna Greenland (@annagreenland) - Organic Grower for Michelin chefs Anna Greenland regularly offers advice for indoor, outdoor, and herb gardens of all shapes and sizes. Greenland’s ‘blossoming’ platform has grown by a 3%+ growth rate as of recently, and she has partnered with multiple brands, including Yeo Valley Organic, among others.
  6. Hilton Carter - The author (Wild Interiors and Wild at Home), podcaster (Journeys in Greenery), artist, and plant stylist was featured in Vanity Fair for his interior and plant styling. Hilton offers a wealth of information on cultivating plants and online propagation classes.
  7. Alice Vincent (@noughticulture) - Vincent has detailed her journey through self-taught urban gardening with a weekly column in The Telegraph since 2014. With books, articles, and a newsletter dedicated to the subject, Vincent is an excellent resource for those new to gardening.
  8. Maria Failla (@bloomandgrowradio) - Host of Bloom & Grow Radio Maria Failla is a powerhouse of information on beginning your indoor garden.
  9. Tylor Rogers (@urlocalplantboy) - Co-Owner of Arium Botanicals in Portland, OR, Rogers’ home full of plants of all sizes is inspiring to any plant owner.
  10. Erin Kobayashi (@leighkiyoko) - Kobayashi’s abundance of plants within her home is as striking as the gardens she frequents, showcasing an array of beautiful florals on her feed. Erin has partnered with Home Depot Canada, TERRA, and other home goods brands.
  11. Nick Cutsumpas (@farmernicknyc) - Entrepreneur and founder of Allbirds and Essential Farmers, Nick encourages others to cultivate gardens and live sustainable lifestyles.

If you'd like to know more about how Tagger can help your brand grow with influencers, click here to set up a free demo.

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