Since the term “work from home” has been one that many were forced to familiarize themselves with, a home office has gone from a want to a need. We are spending more time than ever in our homes due to Covid-19 and therefore more attention than ever has been drawn to home decor and interior design.
Interior design influencers are experiencing major traffic on all major social media platforms at the moment. Many of these influencers started as lifestyle bloggers or part-time interior designers, growing to become lifestyle brands, TV hosts, and bestselling authors. By utilizing social media marketing and brand partnerships, many of these influencers have grown into major multi-media brands.
As for the future of this niche of influencers? Though 2021 means some workers may get to go back to the office, many companies are reverting to a work-from-home policy permanently. With employees continuing to from home, the past year’s increased investment in interior design will continue.
Using the Tagger platform, we found these 14 influencers who are innovating in the interior design community and actively growing their career with the help of social media.
- Justina Blakeney (@justinablakeney) - With beginnings as a blogger, Blakeney has grown her blog from a design inspiration site to a lifestyle brand. Owner of Justina Blakeney Home and Jungalow collections, Blakeney’s online presence on each of these platforms is growing rapidly. Blakeney’s social media presence is also full of brand partnerships and collaborations with WayFair, Portola Paints, and other design brands.
Justina's personal Instagram.
The Instagram for JustinaBlakeneyHome.
- Kelly Wearstler (@kellywearstler) - With over one million followers on her personal Instagram and over 160k on her gallery page (@shopkwearstler), Wearstler has a growth rate of 10%. Wearstler’s Instagram is full of collaborations with Vogue Living, Architectural Digest, and Pinterest.
Wearstler's personal Instagram.
Wearstler's Gallery Instagram account.
- Emily Henderson (@em_henderson) - LA Stylist, blogger, founder of Style by Emily Henderson, and New York Times Bestselling Author, Henderson has turned her expertise of interior design into a social media presence and now a lifestyle brand. At nearly 1 million and growing steadily, Henderson’s Instagram page has over 10k mentions from brands and individuals. Her commitment to vintage-inspired approachable home style has won the attention of celebrities, talk show hosts, and HGTV where she hosted “Secrets of a Stylist”.
Henderson's individual and brand mentions (pictured above) combined for over 10k mentions.
- Caitlin Wilson (@caitlinwilsondesign) - Product and Interior Designer based in Dallas, Wilson gained a large audience on Instagram with the promotion of her blog and her brand. With over 1.8k individual mentions on Instagram, her products and design work is loved by many and regularly featured on social media. With regular giveaways and other activities featured on her Instagram, it’s no surprise that she has phenomenal engagement and growth rates.
- Carmeon Hamilton (@carmeon.hamilton) - Listed on the Apartment Therapy Class of 2021 Changemakers list, Hamilton is the designer behind the brand Nubi Interiors. Her work as an interior designer and lifestyle blogger has translated well to social media, with her Instagram following more than tripling in the last year.
- Christine Higgs (@_forthehome) - With her Instagram account growing from 50k in February 2020 to 240.3k as of January 2021, Higgs’ platform has come a long way in the past year. The designer and writer behind the blog For The Home, Higgs has worked on her blog and Instagram page alike on brand collaborations with Parachute, Crate & Barrel, and Walmart.
- Studio McGee (@studiomcgee) - The combined efforts of husband-and-wife duo Shea and Syd McGee, Studio McGee has founded lifestyle brand McGee & Co, starred in the Netflix series Dream Home Makeover, and penned the NYT Bestseller “Make Life Beautiful.” The couple’s achievements have continued on social media, with their Instagram growing by more than 1 million in the last year.
- Saudah Saleem (@saudahsaleeminteriors) - With work seen in Elle Decor, Domino, and Veranda among other publications, Saleem is an accomplished interior designer with a blog generating engagement and audience response. Her Instagram account has doubled over the past year and is looking at continued growth.
- Sarah Sherman Samuel (@sarahshermansamuel) - With a blog named “Stories” launched in 2012, in nearly 10 years Sherman Samuel has created a small home design empire. Between product, interior, and textile design, Samuel does it all and has received acclaim for her work in design. Through growing her blog, social media, and personal brand, Sherman Samuel created a launchpad for brand growth and potential reach.
- Dabito (@dabito) - Founder and creator of Old Brand New, Dabito’s creative studio specializes in design, art direction, branding, photography, and brand partnerships. While his wheelhouse expands beyond design, it is the main focus of his social media platforms, notably his Instagram. His interior design posts are marked with high engagement and nearly 400 sponsored collaborations with brands.
- Sheila Bridges (@harlemtoilegirl) - Named to Architectural Digest’s AD100 list for 2021, Bridges has received numerous accolades for her design work. With some of her engagement rates reaching as high as 11%, her audience has nearly tripled in the past year. With her mentions in the 700s, it’s easy to see how her engagement rate has climbed so high.
- Corey Damen Jenkins (@coreydamenjenkins) - Named to Ad100 and an ELLE Decor A-List Interior Designer, Jenkins’s social media has been successfully growing for the past year and nearly doubled in follower count. With Jenkins releasing a book and growing his brand in 2021, we should expect to see more of him on social media.
- Marina Bargouti (@marina.b.style) - Interior designer and home decor influencer, Bargouti has a Tiktok and a Youtube, among other platforms that showcase her work in interior design. Her Instagram has grown by over 200k in the past 6 months. Featured on a TV Show and in multiple publications, Bargouti is actively growing her platform.
- Sarah Symonds (@graceinmyspace) - The blogger behind Grace in My Space, Symonds has created a blog focused on interior design, home styling, and budget-friendly projects for the everyday home. Her social media presence has grown steadily over the past year, and her brand collaborations continue, featuring sponsorships with Bed Bath and Beyond, Better Homes and Garden, and Walmart.