If Social Media has taught us anything, it’s that the possibilities of Digital Marketing- specifically, with the help of Influencers- are endless. The learning curve of social media and influencer marketing over the past few years has been sharp, fast, and will only continue in this direction as innovations emerge. As we see these trends continue, it may be hard to catch yourself up to speed on the right digital marketing tactics for you and your brand. Luckily, digital and influencer marketing experts have made it easier for marketers to absorb their advice by becoming influencers themselves.
Whether looking to strengthen your marketing on Facebook, Instagram, Twitter, or Youtube (we could go on), there is a B2B Influencer to help! Through sharing a wealth of information on really any topic regarding Digital Marketing, these influencers are keeping you up to date on all marketing tactics and innovations. Using the Tagger platform’s growth, mentions, and engagement metrics, we found these 16 B2B Influencers successfully growing and looking to help your business grow as well.
Interested in B2B Companies flourishing with Influencer marketing? Check out our listicle on this here.
Danielle Leslie (@danielleleslie) - Creator of Course from Scratch, Danielle Leslie’s business helps clients create their own course and teaches them how to promote it on Instagram. Over the past year, her Instagram and business growth has been phenomenal, landing her in Forbes in December 2020. Following this, her Instagram has grown by nearly 10k, boosted by her high engagement with followers (averaging around 4%).
Jason Falls (@jasonfalls) - With a little under 5k followers on Instagram but just under 100k on Twitter, Jason Falls’ audience numbers have a wide variety depending on the social platform. Falls’ is the author of the book “Winfluence” and the host of the podcast based on it, where he discusses the world of influencer marketing from a strategic perspective. His work helps businesses to align influencer strategies to their business goals. His different platforms and following sizes show the varied approaches that can help reach your audience- a smaller audience size indicates higher engagement rates, but a larger audience may help broaden your brand awareness.
Also, check out Jason’s podcast for an episode featuring Tagger’s Director of Content Strategy, Kelsey Formost.
Ann Handley (@annhandley) - Writer and digital marketing pioneer, Handley is also the brains behind MarketingProfs, a business that helps clients learn marketing. Her personal and MarketingProfs Instagram (@marketingprofs) have a prominent presence, her Twitter having the most impressive audience at 460k. With 9.4k individual mentions (organic and sponsored) and 117 sponsored mentions, Handley’s strategy in her digital marketing is effective, judging by her growth and engagement. Engagement on her Instagrams stays at 3-4% consistently, with steady growth from 452k to 460k on her Twitter since April 2020.
Ann's MarketingProfs Instagram also has great Influencer Marketing info and metrics to boot!
Jay Baer (@jaybaer) - Boasting 30k followers on Instagram, Baer also has solid followings on his Youtube and Twitter at 200k and 15k, respectively. Both of these profiles have impressive growth metrics and engagement rates, specifically with individual mentions about Baer’s profile approaching 7k.
Conversely, Baer’s individual mentions from his account are at 3.4k, these metrics showing Baer’s engagement and activity from both sides.
Shelly Bell (@iamshellybell) - CEO of Black Girl Ventures, Shelly Bell’s business addresses the unique challenges Black/Brown women face in accessing financial capital to grow their business. Bell’s Instagram and Twitter experience steady growth rates as well as spikes with higher engagement. As seen below, when Shelly received a spike in shares, her growth spiked as well. She also received more likes, comments, and a higher potential reach from mentions at this time.
Scott Guthrie (@sabguthrie) - An influencer marketing advisor and expert, Scott Guthrie is also the host of The Influencer Marketing Lab Podcast, sponsored by Tagger Media. Guthrie’s expertise on influencer marketing is made clear in the podcast, where he discusses the growth spurts and growing pains of the influencer marketing industry. Collaborating with leaders in the industry, Guthrie utilizes his Twitter to promote the podcast and his other ventures, driving engagement and growth even more effectively when promoting collaborations.
Elise Darma (@elisedarma) - Coach and educator on Instagram marketing, Elise Darma’s expertise is evident with one glance of her Instagram. With a 16% growth rate and nearly 150k followers, her tactics show rapid growth. With a growing presence on nearly every other platform, Darma’s brand awareness and reach will likely only continue to grow.
Seth Godin (@sethgodin) - Entrepreneur, author, and speaker, Godin has translated his knowledge into effective social media strategies, spreading his content between his Instagram, Facebook, and Twitter. With all of his platforms tracking audience sizes over 250k, his engagement is not as high as it might be from a smaller influencer. Still, his audience sizes alone are enough to increase his reach and brand awareness with every post.
Ileane Smith (@ileane) - Though Digital media expert Ileane Smith only possesses an Instagram audience size of 3k, her social media strategy packs a punch. Having an audience size on Youtube of 11k doesn’t hurt either, as her Youtube has aided Smith’s Instagram in growth. Smith’s content covers everything from Youtube analytics to Facebook Live strategies, two tactics she is fond of herself. By utilizing these and more recently, Twitch and Twitter, Smith’s engagement rates look promising for even more positive growth.
Rand Fishkin (@randfish) - Between his high individual mentions count of 6.6k and his growing audience on Twitter and Facebook, Rand Fishkin’s social media strategy is working. Co-founder and CEO of SparkToro, Fishkin’s regular Twitter activity (around 30 times a week) on the ins and outs of marketing and tech displays consistent and effective engagement contributing to his growth.
Amy Porterfield (@amyporterfield) - With engagement rates regularly hovering around 4%, Porterfield’s Instagram growth from 189k to 262.1k in the past year is no surprise. Porterfield helps entrepreneurs build engaged email lists, digital courses, and profitable webinars. With over 2.1k individual mentions, Porterfield’s audience spans across Twitter, Instagram, and Facebook with over 150k on all platforms.
Neil Patel (@neilpatel) - Named a top 10 marketer by Forbes, Patel’s extensive work in digital marketing has been widely broadcasted on his social media, optimizing his reach and brand awareness. As the founder of NP Digital, a performance marketing company, Patel’s Instagram has experienced an astonishing growth from 120k in April 2020 to 250k by April 2021. His maintained growth on Instagram translates to Twitter, where these growth spikes correlate with his highest-engaged content. His most successful Twitter post, linking to a spike of 500 followers the week following, charted over 600 retweets and over 2,400 likes.
Mari Smith (@mari_smith) - Though she boasts impressive audience and engagement numbers on multiple platforms, Mari Smith is often referred to as the “Queen of Facebook,” referring to her extensive research and knowledge in Facebook marketing. Let’s take a look at one of her many growth spurts on Facebook.
Following Smith’s “People Talking About This” jumping from 2-3k to 13.4k, Smith’s page grew from 221.5k page likes to 222.1k likes in the next ten days. Because Smith’s page regularly stays at a steady growth rate, the little spikes like this extra push of engagement make all the difference.
Larry Kim (@kim_larry) - Founder and CEO of MobileMonkey, a marketing brand helping marketers in their social media outreach to customers, Larry Kim also founded Wordstream, eventually credited as the inventor of Google Ads. Google gave this credit to Kim in February 2021, where Kim experienced a spike in Instagram and Twitter activity and followers. This spike also correlates with an appearance on Clubhouse to discuss Digital Marketing and an article about his top 10 Digital Marketers. Heavily shared and mentioned by followers, Kim’s individual mention count in February rose to 207 from 188 in January. With engagement from multiple ventures, Kim’s brand awareness and reach will only continue to grow along with his audience.
Jereshia Hawk (@jereshiahawk) - Jereshia Hawk is an income strategist and business coach with the tools to help clients grow their business. Hawk’s Instagram puts her skills on display as she boasts a 10% growth rate with over 20k followers. Using IG Reels and stories along with regular posts, Hawk’s diversification of content has resulted in engagement rates as high as 15%, averaging around 6%.
Jake Davey (@jakeadamdavey) - Digital marketing expert and podcast host of INfluence, Jake Davey’s accessibility to his followers is just one of the highlights of his influencer marketing strategy. The social media guru focuses his work on Instagram marketing, offering pamphlets covering the best ways to utilize Instagram in your campaigns. Clearly, he knows what he’s talking about as his Instagram charts an uphill climb from 40k followers in August 2020 to 67k in April 2021. While promoting his podcast, Davey regularly collaborates with other experts in Influencer Marketing on social and his podcast, boosting his brand awareness and reach.
Recent months have seen travel brands making an effort to promote their services as the world opens up again. Here are 20+ travel brands using influencer marketing to get people excited to dust off their suitcases...
Grace Donelson
Travel brands growing with Influencer Marketing
As the world enters the summer season after a years-long period of restricted travel, many consumers are actively planning new adventures and seeking new surroundings.
**Because of the influx in interest and bookings, hospitality and travel brands are making extra efforts to promote their services.** These efforts are most visible in the brands’ turn towards influencer marketing. Sponsored collaborations, shared travel photos, plus sweepstakes and giveaways are just some of the successful tactics these brands have utilized to boost their social media presence, customer loyalty, and brand awareness.
Using the Tagger platform’s affinity, mentions, and growth toggles, we found these travel brands growing with the help of influencer marketing.
1. [Hipcamp](https://www.instagram.com/hipcamp/) (@hipcamp) - An online travel marketplace for campers and “glampers,” Hipcamp has used influencer marketing to recover and even grow post-pandemic. With available stays nationwide, the brand’s sponsored mentions from influencers help increase Hipcamp’s brand awareness and extend its reach across the country. At just under 330k, the brand has grown by 100k in the past year.

2. [Away](https://www.instagram.com/away/) (@away) - Despite losing followers around the pandemic's beginning, Away Luggage has managed to recover and send its Instagram account back towards positive growth in recent months. With a potential reach on their sponsored mentions as high as 36,000, influencer collaborations as a marketing tactic are still working in Away’s favor.

3. [Bonobos](https://www.instagram.com/bonobos/) (@bonobos) – The light-wear apparel brand that specializes in men's wardrobe must-haves has incorporated the use of sponsored posts into its campaigns. With 287 influencer-sponsored posts, Bonobos has been using influencers to showcase their summer wear. Many of their sponsored influencers focus on the importance of proper vacation wear for family trips. Since last year they have gained almost 20,000 followers, growing from 145k to 153k.

4. [Supergoop](https://www.instagram.com/supergoop/) (@supergoop) – The sunscreen brand dedicated to sun care has been a massive hit across all social platforms. The pandemic success brand has been using influencer sponsors to grow its brand engagement and awareness. With nearly 1000 influencer sponsors, Supercoop's utilization of influencer marketing has skyrocketed its engagement rate and reach. In March 2022, their reach was as high as 2.1 million. Popular skincare influencers like Tiktok’s Hyram and Krisy Lin praised the brand on their socials resulting in an influx of followers and growth on Supergoop socials.

5. [Expedia](https://www.instagram.com/expedia/) (@expedia) - As one of the full-service travel brands on this list, Expedia saw a slowdown in follower engagement and growth on their Instagram when travel restrictions began. Still, as soon as August 2020, their page experienced increasing growth. While the brand already had over 1k sponsored mentions with influencers, from March 2020, they have had over 200 sponsored posts.

6. [JSX](https://www.instagram.com/flyjsx/) (@flyjsx) - The hop-on jet service for travelers wanting a crowd-free or airportless experience, JSX has had phenomenal success with its’ efforts in influencer marketing since the pandemic. Growing at a steady pace of over 25k followers since March 2020, JSX’s Instagram growth is thanks to the brand’s high engagement and regular Influencer mentions.

7. [National Geographic Travel](https://www.instagram.com/natgeotravel/) (@natgeotravel) - At 45.7M followers, National Geographic Travel undoubtedly has the most considerable following on this list. While their sponsored posts are few and far between, the real gem of their influencer marketing strategy is that every single post on their page is a collaboration with a creator. Photographers, storytellers, and nature geeks are featured on Nat Geo Travel, and in turn, National Geographic is on their pages. These collaborations, combined with captions that tell more of a story about the photographers, humanizes Nat Geo’s page and increases their brand awareness and reach.

8. [MODERN ADVENTURE](https://www.instagram.com/modernadventurists/) (@modernadventurists) - Curators of national and international group travel trips, Modern Adventure has seen recent spikes in its’ growth. However, much of their influencer marketing is at a micro-level, considering their smaller following size. Their audience is not limited, though, as Modern Adventure’s collaborations with their “tastemakers” regularly highlight their social media page. Their mentions are nearing 140, and with this only being over the past year, their progress is stellar.

9. [SteamLine Luggage](https://www.instagram.com/steamlineluggage/) (@steamlineluggage) - The vintage-inspired luggage brand has generated tons of Instagram engagement and growth in recent months. By keeping their followers entertained with their Instagram story, Influencer mentions, and highlights of customer reviews, the brand has more interactivity with their customers. With just under thirty sponsored mentions in the past year, the mid-tier (follower count) brand has found various ways to interact with audiences.

10. [Hopper](https://www.instagram.com/hopper/) (@hopper) - Though the flight and hotel price predictor experienced a downturn in their follower count at the beginning of 2020, they have slowly but steadily brought their Instagram to a positive growth rate. With 425 mentions since March 2020, their efforts are certainly in their best interest.

11. [Hatattack](https://www.instagram.com/hatattackny/) (@hatattackny) – Despite being one of the smaller brands on this list, Hat Attack NY’s use of influencer-sponsored posts has helped increase its brand awareness. Seventy influencers have only mentioned their handmade woven goods yet have had a potential reach above 20,000.

12. [Airbnb](https://www.instagram.com/airbnb/) (@airbnb) - Another online marketplace for travel lodgings, Airbnb specializes in homestays and vacation rentals. While the brand saw a downturn in travelers and hosts with the beginning of the pandemic, their use of influencer marketing was able to help bring them back into the public eye once hosts caught up with safety and sanitation regulations. Over 3k sponsored mentions and 306 since March 2020 have helped the platform increase its reach, brand awareness, and follower count.

13. [Baggallini](https://www.instagram.com/baggallini/) (@baggallini) - The luggage and carry-on brand Baggallini has experienced slowed-down growth a few times in recent months but still managed to grow its Instagram following overall. Though the brand has a decent number of sponsored posts with influencers, they have also experienced significant engagement and audience growth using giveaways. These giveaways help to boost brand awareness through the widespread coverage of giveaways by influencers and entry participants.

14. [Girl Gone International](https://www.instagram.com/girlgoneinternational/) (@girlgoneinternational) - A community of womxn internationally organizing travel and sharing information and advice for female solo travelers. The brand maintained constant Instagram growth throughout the pandemic and maintained its engagement level. Using Instagram Stories and IGTV, their posts keep audiences entertained and regularly prompt responses, raising engagement rates.

15. [Travelocity](https://www.instagram.com/travelocity/) (@travelocity) - Influencer marketing aided Travelocity’s loss of followers from the beginning of the pandemic as soon as August. This growth spike directly coincides with the brand’s first influencer collaboration of 2020, having no sponsored ads in the months preceding August.

16. [AvantStay](https://www.instagram.com/avantstay/) (@avantstay) - The online short-term rental marketplace features rentals of all kinds, focusing on curating travelers’ experiences. The brand has used influencer marketing over the past year, as seen in its high mentions.

17. [Orbitz](https://www.instagram.com/orbitz/) (@orbitz) - Certainly a one-stop-shop for travel plans, Orbitz immediately saw an uptake in their followers and engagement when they began sponsored posts again in August 2020. Their collaborations with typically mid-tier and micro-influencers have boosted the brand back into social media spaces and, more importantly, increased their audience engagement.

18. [Cheapflights](https://www.instagram.com/cheapflights/) (@cheapflights) - By comparing flight prices, Cheapflights helps customers find the cheapest flight for their circumstances. Their mentions are full of influencers, and they regularly share customer posts, boosting their engagement and customer alignment.

19. [KLM Royal Dutch Airlines](https://www.instagram.com/klm/) (@klm) – Named one of the most sustainable airlines, KLM Royal Dutch Airlines provides an affordable, comfortable, and eco-friendly travel experience. The Post-pandemic travel itch has caused now, more than ever, travel influencers seeking new travel destinations. Due to the rise of travel since last summer, KLM has utilized influencer marketing on their Instagram and has boosted engagement with over 500 influencer mentions.

20. [Jet Blue Airlines](https://www.instagram.com/jetblue/) (@jetblue) – Jetblue has utilized sponsored influencer mentions to expand its brand outreach. With 403 individual influencer-sponsored posts and mentions, their total engagements and potential reach have increased.

21. [Iberostar Hotels and Resorts](https://www.instagram.com/iberostarhotels/) (@iberostarhotels) – With more than 100 hotels and resorts located primarily in tropical destinations, Iberostar is a popular stay for influencers and families alike. While traveling for the last two summers seemed impossible due to the pandemic, as travel restrictions loosen, more vacationers are looking for somewhere relaxing to wind down. Using travel influencer sponsors, Iberostar has attracted more travelers from social media to their various locations.

22. [Vrbo](https://www.instagram.com/vrbo/) (@vrbo) – One of the leading competitors in the rental services industry, Vrbo focuses on curating the best experiences for travelers. With 211 sponsored mentions from influencers including John Legend and Karamo Brown, it is no surprise their potential reach has reached as high as 3.5 million. Using both Instagram and Tiktok, Vrbo has increased its audience engagement and ROI by using sponsored influencer mentions.

23. [Skyscanner](https://www.instagram.com/skyscanner/) (@skycanner) – Despite competing with other full-service travel agencies, Skyscanner has still generated steady influencer engagement. With 130 sponsored mentions and a potential reach on their sponsored mentions averaging over 30,000 this year, Skyscanner has found ways to incorporate influencer marketing into its brand.

24. [Priceline](https://www.instagram.com/priceline/) (@priceline) – As one of the many travel services providers, Priceline researches and compares the best rental car, hotels, and flights for your vacation. Priceline is not new to influencer-based marketing. With over 600 individual influencer-sponsored mentions, they continue to grow as a company.

See how Tagger’s platform can help your brand connect with the right influencer for your campaign.
When preparing for Pride celebrations this year, fashion brands and marketers should consider buying from queer-owned labels in an effort to directly support LGBTQ+ creators.
Trevor Souki
20 LGBTQ+ Fashion Brands
Pride Month marks a time to celebrate and remember those individuals who have continued to work for equal opportunity and justice for the LGBTQ+ community. When preparing for Pride celebrations this year, fashion brands and marketers should consider buying from queer-owned labels in an effort to directly support LGBTQ+ creators.
LGBTQ+-owned labels provide accessible, inclusive clothing for all identifying persons, with many also contributing portions of their proceeds to nonprofits like The Trevor Project, SAGE, and the ACLU. As these brands grow organically, they have also enlisted the help of LGBTQ+ influencers to promote, leading to phenomenal growth and engagement across social media profiles. Using the Tagger platform’s engagement, affinity, and mentions toggles, we found these 20 LGBTQ+-owned clothing brands growing with the help of LGBTQ+ influencers – that marketers should consider supporting in and beyond June.
1. [Gc2b](https://www.instagram.com/gc2b/?hl=en) (@Gc2b) – is a trans-owned apparel company created by Marli Washington. Gc2b designs comfortable, body-inclusive binders with colorful and color-matching options. Their trailblazing designs were the first to be explicitly patented for cheƒst binding and continue to make great strides in the trans and non-binary community. The brand’s social media is also making great strides- since last year, they gained over 10k followers on Instagram and have been mentioned by celebrity fans like model and activist Rain Dove and actor Emma Corin. With an audience of more than 190k Instagram followers, Gc2b brand awareness continues to grow.

2. [Lockwood51](https://www.instagram.com/lockwood51la/?hl=en) (@lockwood51la) – Founded in Los Angeles, @lockwood51la focuses on spreading their queer-positive agenda through their apparel. The brand has tripled Tagger’s benchmark in photo and carousel engagement, also doubling their video engagement. This engagement has captivated mentions from queer celebrities Gigi Goode, Willam Belli, and Brooke Candy.

3. [Peau de Loup](https://www.instagram.com/peaudeloup/?hl=en) (@peaudeloup) – Sustainable, ethical, and gender-inclusive Peau de Loup creates clothes everyone can be proud to wear. The brand was started in 2012 to create everyday button-downs for female and nonbinary bodies and continues to share its mission to make clothing for bodies, not gender. The brand has tracked steady growth and engagement in the last year, gaining 4k Instagram followers and engagements hovering around 2-5% on each post.

4. [Strange Ways ](https://www.strange-ways.com/)(@shopstrangeways) – Seen in GQ, Refinery29, and Harper's Bazaar, Strange Ways is a queer-owned unique shop that sources directly from independent brands and artists. They feature numerous LGBTQ+ artists on their site and have tracked the attention of over 76k followers. The brand’s social media presence has followed high growth levels, gaining over 10k followers on Instagram and 2k Twitter followers in a year. Their passion and uniqueness as a brand has proven popular amongst their audience, seen in their engagement and impressions doubling in the last six months.

5. [Phlemuns](https://phlemuns.com/) (@Phlemuns) – Based in Los Angeles, Phlemuns specializes in high fashion and inclusivity. Founded by James Flemons, Phlemuns offers quality gender-inclusive designs in hopes of bridging the divide between high-end garments and non-binary apparel. With over 40k Instagram followers, the brand has attracted mentions from celebrities like Lizzo, Kali Uchis, Keke Palmer, and Brandon Flynn. With this attention, it is no surprise they have had a potential reach of over 1 million in this last month!

6. [Stuzo Clothing](https://www.instagram.com/stuzoclothing/) (@stuzoclothing) - Stuzo Clothing is a gender-free clothing company designed by Stoney Michelli Love to invoke thought and emotion. Celebrity fans Lena Waithe, Ruby Rose, and Gina Yashere (who has mentioned the brand over 100 times on Instagram) have all flaunted the brand’s clothing. With 1.3k individual mentions, the brand receives regular recognition from Influencers of different audience sizes. 
7. [WILDFANG](https://www.instagram.com/wearewildfang/) (@Wearewildfang) - Started in Portland, Oregon, WILDFANG’s mission to rethink gender norms and how they show up in fashion is not only helping to break stigmas in the fashion industry but also serves a philanthropic purpose. WILDFANG has donated over 500k to charity since its’ beginning, growing even bigger brand awareness, reach, and customer loyalty. At first glance, WILDFANG’s Tagger metrics show a slight decline in Twitter followers, a metric surprising when the brand’s other social media have such a strong growth rate. Simultaneously, the brand’s number of retweets has spiked. Despite their slight decline in Twitter growth, the brand is still tracking phenomenal engagement and impression metrics showing that growth isn’t the only stat you should depend on for effective influencer marketing!

8. [DapperBoi](https://www.instagram.com/dapperboi/) (@dapperboi) - A clothing line for androgynous individuals of all body types, DapperBoi was started by the wife-and-wife duo Vicky and Charisse Pasche with just a Kickstarter. The brand has since tracked steady growth and in the last year, their Instagram has gained over 7k followers. Featured in publications such as Forbes and Entrepreneur Magazine, the brand has also pivoted some of its social media strategies to TikTok, with an audience of almost 30k built in the last ten months.

9. [TomboyX](https://www.instagram.com/tomboyx/) (@tomboyc) - Started so owners Fran and Naomi could make underwear that fit who they are rather than what society tells them to be, TomboyX has since expanded their product lines to include more clothing, super-soft pajamas, and underwear for any body type. The brand’s social media platforms all possess steady growth rates and high engagement- over 3.5k organic mentions are recorded across their different platforms. In addition, sponsored mentions are ringing in at 1k, featuring collaborations with fashion models and actual customers.

10. [SUAYSewShop](https://www.instagram.com/suaysewshop/) (@suaysewshop) - A 100% vertical sewing and production shop founded by Lindsay Rose Medoff, SUAY Sew Shop creates clothing from a combination of post-consumer waste deadstock and domestically, organically grown fibers. The brand is making waves in the clothing community for its eco-friendliness and unique clothing repair service. The brand’s social media is also making waves, growing at a 10% growth rate over the last 90 days. 
11. [Bianca Designs](https://www.instagram.com/biancadesigns/) (@biancadesigns) - Founded by Bianca Negron, Bianca Designs is a small, independent shop featuring pins, creative goods, and other clothing. AT 13.6k followers, Bianca Designs has slowly but surely grown on all platforms, with engagement rates exceeding the Tagger benchmarks- Her engagement rates are hovering around 3-4% on all posts. The brand’s smaller audience allows for a more fine-tuned audience experience, resulting in higher engagement rates.

12. [Humankind](https://www.instagram.com/humankindswim/) (@humankindswim) - A swimwear line designed for any body type, Humankind has been active on social media with audiences. The brand regularly interacts with its audiences with giveaways and the hashtag #WeAreHumankind. The brand’s video engagement is tracking at double the Tagger benchmark, showing their expertise in this kind of social content. The brand has nearly 25k TikTok followers and over 277k TikTok likes. 
13. [Telfar](https://www.instagram.com/telfarglobal/) (@telfarglobal) - With humble beginnings after being started at Pace University by student Telfar Clemens, the unisex brand has swept the nation with its signature monogram bag. Favored by celebrities Solange Knowles and Indya Moore, our metrics show nearly 5k others who have mentioned the brand on social media. Their growth shows no signs of slowing as the brand continues to track phenomenal engagement despite their massive audience. Engagement rates in the 3-4% range are typical of the brand’s Instagram, but their Twitter is more impressive, featuring a 7% engagement rate on photos.

14. [Kirrin Finch](https://www.instagram.com/kirrinfinch/) (@kirrinfinch) - Designed by Laura Moffatt and Kelly Sanders Moffatt, Kirrin Finch creates menswear-inspired apparel to fit a range of female and non-binary bodies. Though the brand’s growth is already impressive, its creativity in influencer marketing truly highlights their audience and customers. The brand regularly puts its audience on display with quarterly reposts of influencers and customers using the #MyKirrinFinch hashtag. This tactic has grabbed engagement for these posts as audiences see themselves in the brand. Nearly 200 individual mentions are becoming more frequent, sending Kirrin Finch on a path toward growth.

15. [Flavnt Streetwear](https://www.instagram.com/flavnt_streetwear/) (@flavnt_stretwear) - Streetwear brand Flavnt (pronounced ‘flaunt’) was created with the mission to promote confidence and pride among the LGBTQ+ community and anyone who supports them. Flavnt is the creator of the 1st range of nude binders and has donated over 30k for gender-confirming surgeries. Since last May, the brand’s Instagram has grown by 6k, and their engagements have been tracked at 300-400 per post.

16. [Passionfruit](https://www.instagram.com/shop_passionfruit/) (@shop_passionfruit) - Featured in Vice, BuzzFeed, and even Marth Stewart, Passionfruit clothing and accessories are curated, produced, and designed by LGBTQ+ creators.

17. [Otherwild](https://www.instagram.com/otherwild/) (@otherwild) - Otherwild is a store, design studio, and event space created by Rachel Berks to highlight items made with care by individuals. Their store’s social media does a phenomenal job of bringing attention to their creators, with over 4k mentions from Otherwild’s social media. These mentions have reached almost 650,000 in recent months, which shows the power of a single mention from individual influencers!

18. [The Phluid Project](https://www.instagram.com/thephluidproject/) (@thephluidproject) - The Phluid Project is a gender-free fashion brand founded by Rob Garrett Smith. Their mission to challenge old traditions and embrace self-expression is seen in their clothing line and social media, which serves as a community, activism, and education page. Their Instagram account has grown by 11k in the last six months, boosted by their collaborations with LGBTQ+ influencers. Their mentions also feature a partnership with L period care and Scent Beauty, highlighting how multi-brand influencer marketing can help encourage growth.

19. [Rebirth Garments](https://www.instagram.com/rebirthgarments/) (@rebirthgarments) - Founded by Sky Cubacub, Rebirth Garments provides gender-non-conforming wearables and accessories for people on the full spectrum of gender, size, and ability. Almost 700 individual mentions feature the brand for an average of 15,000 potential reaches per mention.

20. [Bowtie Behavior](https://www.instagram.com/bowtie_behavior/) (@bowtie_behavior) - With just 2.8k followers, Bowtie Behavior’s social media journey may only be beginning to blossom, but the brand has already been featured all over the internet. Buzzfeed, Huffington Post, and Verizon Media have published articles on the female-owned handmade bowtie company. In addition, the brand has collaborated with The Phluid Project and other brands while working with micro-influencers.

As part of Tagger's commitment to the LGBTQ+ community, we have made a donation to [The Trevor Project](https://www.thetrevorproject.org/).
Pride is a time to use your platform to amplify minority voices and use your platform for good. Here's how brands can join the party this year (and not ruin it).
Alexis Caught
How brands can join in the Pride Party (and not ruin it)
_Industry editorial by guest blogger,_ [_Alexis Caught_](https://www.instagram.com/alexiscaught/)_._
The arrival of June marks the beginning of Pride month, and for the first time since the global pandemic hit in 2020, Pride parades, street marches, protests, and parties are starting to be held once again.
In addition to showing up for in person events, there's ample opportunity to show additional support by showing up online. Here’s how brands can ethically join the party (without ruining it).
### **Be Aware of Your Motivations**
Are you celebrating someone else’s big day, or trying to make it about you? Pride is a time to use your platform to amplify minority voices and use your platform for good, not just immediate ROI by committing the next sin…
### **Slapping A Rainbow On It**
Is your “activation”* just a lazy painting-the-corporate-logo-rainbow, or are you actually doing something, fresh, positive, and helpful? We’re sick of [rainbow washing](https://www.wired.com/story/lgbtq-pride-consumerism/), and nobody needs more slap-dash rainbow logo t-shirts. Instead, look for ways your brand can actively engage in improving things and [starting conversations](https://www.thedrum.com/news/2019/07/05/pg-rebrands-fairy-fair-support-lgbtq-families).
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\*Remember, for those of us in the LGBTQ+ community, Pride isn’t an “activation opportunity” - it’s a personal, emotional and historical part of our community, culture and identity. Which leads to…
### **Don’t be tone-deaf**
It can be tempting for copywriters to “sass up” their comms, and it’s been increasingly common to see brands using catchphrases like “yaaas queen,” and “slay”. But really, if that’s not your brand’s tone of voice and identity, at best it’s inauthentic, at worst it’s offensive stereotyping. This could be avoided if you take a policy of...
### **“Nothing for us, without us”**
Are actual LGBTQ+ people involved in the creation of your campaign? No? Reach out. When working with queer talent, we know our audience, we know our culture and we know what will work and what won’t work. Don’t stifle creativity by keeping queer creators at arm’s length, but rather, involve us in the process and create a collaborative environment for a more genuine experience. This means you need to…
### **Look at diversity & inclusion**
Who is your target market? Find queer people that look like them, and remember...queer people come in all shapes, all sizes, all races and religions, and yes, all gender expressions.
Don’t stunt cast (minorities can tell when we’re being used & baited), but instead, challenge yourself and your team to think broader. And as we’re on the topic of “who’s in the ads”, if you are launching a Pride collection (and to be fair, some of them are really cool)...
### **Select your talent wisely**
The talent in your campaign can make or break it, and bigger follower numbers don’t always mean better. It’s important to properly do your research as brands have been burnt by using LGBTQ+ talent who haven’t developed a history of “giving back” (making it a clear money grab) or have been embroiled in personal scandals. As we’re on selecting talent, it’s great to involve allies but…
### **Don’t centre on straight acceptance**
Pride is not about straight people accepting LGBTQ+ people, it’s about the LQBTQ+ community accepting and embracing ourselves. Don’t make the [mistake](https://www.wired.com/story/lgbtq-pride-consumerism/) one clothing brand did last year and launch your Pride collection by paying straight influencers to post empty aphorisms like “love is love”.
Straight Allies are fantastic, but only when they’ve earned that status through a history of work and meaningful support, not gatecrashers looking to make a buck. Oh, and if you’re coming to our party...
### **Pay the entrance price**
This is the easiest one; if you’re not paying the entrance price, you can’t come in. And the entrance price for brands is charitable donations.
Queer charities desperately need funding, so we can forgive a clunky bit of copy if we can tell your heart is in the right place (i.e. a significant chunk of money is going to an important cause). But, “10% of sales” just isn’t good enough.
I shouldn’t have to state this, but unfortunately, I do...pay your queer talent! LGBTQ+ influencers are mobbed in the run-up to Pride season with brands “kindly reaching out” to send us whatever they’ve been working on. Asking people to market your brand or product for free rudely ignores that LGBTQ+ people face higher financial barriers and hardships. So, make sure you set aside enough money to pay LGBTQ+ content creators. But, also consider...
### **Going Grass Roots**
The one alternative to making a charitable donation is to fund a grassroots community initiative (which isn’t always a charity, but still needs money). All over the country, there are LGBTQ+ [sports clubs](https://pridesports.org.uk/lgbt-club-finder/), [meal services](http://www.foodchain.org.uk), [singing groups](https://www.pinksingers.co.uk), dance troupes, [reading groups](https://paned-o-ge.wales/about.html), as well as independent media sites and podcasts. These things exist because...
### **Pride is not just one day**
While June is Pride Month, and many towns & cities have a dedicated Pride Day, we are LGBTQ+ 365 days a year. We don’t stop being proud, and neither should you. Consider breaking out and uplifting queer voices, causes, and talent other times of the year. (You’ll even get more cut-through as there’ll be fewer competing messages). You should also consider where you celebrate...
### **There is no one 'Pride'**
Just as there is no one monolithic “LGBT community”, there is no one catch-all Pride. Sure, some of them are larger or older than others, but our community is multi-faceted, varied, diverse, and expansive. Consider supporting some of the great younger, more regional, or even more specific prides like UK Black Pride, Trans Pride, Imaanfest - Celebrating our differences, year-round is a surefire way to show your...
### **Authenticity**
And that’s what it comes down to. Being authentic. An external campaign may sound like a great idea, but check your own internal structures and D&I policies in your workplace, and of your suppliers, first.
### **Don’t forget about us this summer**
We're at a time when queer people are coming under fire again (trans* rights [are being repealed](https://www.pinknews.co.uk/2020/04/23/liz-truss-trans-rights-gender-recognition-act-reform-healthcare-puberty-blockers-backlash/) by the government, and homophobic [hate crimes are rising](https://www.theguardian.com/world/2019/jun/14/homophobic-and-transphobic-hate-crimes-surge-in-england-and-wales) by alarming figures) so we need support in the fight year in, year out.
### **Stand with us, and be proud.**
[Alexis Caught](https://www.instagram.com/alexiscaught/) is a queer writer, [podcaster](https://www.qmmunitypodcast.com), [rugby player ](https://www.pitchero.com/clubs/kingscrosssteelers)and first-ever influencer to do a “royal take over” as Kensington Palace gave him access to their Instagram to launch Mental Health Awareness Week 2020.
_This article was originally published on the Tagger Blog in May, 2020. Tagger Media made a charitable donation to_ [_The AKT_](https://www.akt.org.uk/) _in return for this blog post. Please consider contributing._