16 LGBTQ+ Indie brands to support during pride month

Grace Donelson

02 Jun 2021 · 6 min read

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Pride month is a time to celebrate and remember those who have continued to work for equal opportunity and justice for LGBTQ+ individuals. When uplifting these communities and preparing for pride celebrations this year, consider buying from queer-owned businesses and brands so you can directly support the LGBTQ+ community. These businesses are at the forefront of providing accessible, inclusive clothing for all identifying persons and many contribute portions of their proceeds to charities benefiting the LGBTQ+ community.

Small businesses are a great place to support individuals and see effective influencer marketing tactics and these “indie” brands are no exception. When partnering with LGBTQ+ influencers and celebrities, these brands are finding phenomenal growth and engagement as well.

Using the Tagger platform’s engagement, growth, and mentions toggles, we found these 16 LGBTQ+ Indie Clothing brands to support during Pride Month

  1. Stuzo Clothing (@stuzoclothing) - Stuzo Clothing is a gender-free clothing company designed by Stoney Michelli Love to invoke thought and emotion. Celebrity fans Lena Waithe, Ruby Rose, and Gina Yashere (who has mentioned the brand over 100 times on Instagram) have all flaunted the brand’s clothing. With 1.2k individual mentions, the brand receives regular recognition from Influencers of all different audience sizes.
  2. WILDFANG (@Wearewildfang) - Started in Portland, Oregon, WILDFANG’s mission to rethink gender norms and how they show up in fashion is not only helping to break stigmas in the fashion industry but also serves a philanthropic purpose. WILDFANG has donated over 500k to charity since its’ beginning, all the while growing even bigger brand awareness, reach, and customer loyalty.
  3. At first glance, WILDFANG’s Tagger metrics show a slight decline in Twitter followers, a metric surprising when the brand’s other social media have such a strong growth rate. Simultaneously, the brand’s number of retweets has spiked. Despite their slight decline in Twitter growth, the brand is still tracking phenomenal engagement and impression metrics showing that growth isn’t the only stat you should depend on for effective influencer marketing!
  4. DapperBoi (@dapperboi) - An everyday, gender-neutral clothing line for androgynous individuals of all body types, DapperBoi was started by the wife-and-wife duo Vicky and Charisse Pasche with just a Kickstarter. The brand has since tracked steady growth and in the last year, their Instagram has gained over 7k followers. Featured in publications such as Forbes and Entrepreneur Magazine, the brand has also pivoted some of its social media strategies to TikTok, where they have an audience of almost 30k built in the last ten months.
  5. TomboyX (@tomboyc) - Started so owners Fran and Naomi could make underwear that fit who they are rather than what society tells them to be, TomboyX has since expanded their product lines to include more clothing, super-soft pajamas, and underwear for any body type. The brand’s social media platforms all possess steady growth rates and high engagement as well- over 3.5k organic mentions are recorded across their different platforms. In addition, sponsored mentions are ringing in at 1k, featuring collaborations with fashion models and actual customers.
  6. SUAYSewShop (@suaysewshop) - A 100% vertical sewing and production shop founded by Lindsay Rose Medoff, SUAY Sew Shop creates clothing from a combination of post-consumer waste, deadstock, and domestically, organically grown fibers. The brand is making waves in the clothing community for its eco-friendliness and unique clothing repair service. The brand’s social media is also making waves, growing from 27k to 38.5k since January 2021. However, with only 199 individual mentions, the brand has fewer mentions from larger-audience influencers and celebrities like Lucy Dacus, Mark Ruffalo, and Josh Radnor.
  7. Bianca Designs (@biancadesigns) - Founded by Bianca Negron, Bianca Designs is a small, independent shop featuring pins, creative goods, and other clothing. AT 13.6k followers, Bianca Designs has slowly but surely grown on all platforms, with engagement rates exceeding the Tagger benchmarks- Her engagement rates are hovering around 3-4% on all posts. The brand’s smaller audience allows for a more fine-tuned audience experience that results in these higher engagement rates.
  8. Humankind (@humankindswim) - A swimwear line designed for any body type, Humankind has been very active on social media with audiences in the past. With giveaways and the hashtag #WeAreHumankind, the brand can interact much more closely with its audiences. The brand’s video engagement is tracking at more than double the Tagger benchmark, showing their apparent expertise for this kind of social content. The brand has nearly 7k TikTok followers and over 277k TikTok likes, certainly showing another successful side of the brand’s video content.
  9. Telfar (@telfarglobal) - With humble beginnings after being started at Pace University by student Telfar Clemens, the unisex brand has swept the nation with its signature monogram bag. Favored by celebrities Solange Knowles and Indya Moore, our metrics show nearly 5k others who have mentioned the brand on social media. Their growth shows no signs of slowing as the brand continues to track phenomenal engagement despite their massive audience. Engagement rates in the 3-4% range are typical of the brand’s Instagram but their Twitter is more impressive, featuring a 7% engagement rate on photos.
  10. Kirrin Finch (@kirrinfinch) - Designed by Laura Moffatt and Kelly Sanders Moffatt, Kirrin Finch creates menswear-inspired apparel designed to fit a range of female and non-binary bodies. Though the brand’s growth is already impressive, their creativity in influencer marketing truly highlights their audience and customers. With quarterly reposts of influencers and customers using the #MyKirrinFinch hashtag, the brand regularly puts their audience on display. This tactic has grabbed engagement for these specific posts as audiences see themselves in the brand’s posts. Nearly 130 individual mentions are slowly becoming more frequent, sending Kirrin Finch on a path towards growth.
  11. Flavnt Streetwear (@flavnt_stretwear) - Streetwear brand Flavnt (pronounced ‘flaunt’) was created with the mission to promote confidence and pride among the LGBTQ+ community and anyone who supports them. Flavnt is the creator of the 1st range of nude binders and has donated over 30k for gender-confirming surgeries. Since last May, the brand’s Instagram has grown by 6k and their engagements have tracked at 300-400 per post.
  12. Passionfruit (@shop_passionfruit) - Featured in Vice, BuzzFeed, and even Marth Stewart, Passionfruit clothing and accessories are curated, produced, and designed by LGBTQ+ creators. Passionfruit’s engagement has doubled as recently as April 2021, contributing to their also recent growth spike.
  13. Otherwild (@otherwild) - Otherwild is a store, design studio, and event space created by Rachel Berks to highlight items made with care by individuals. Their store’s social media does a phenomenal job of bringing attention to their creators with over 4k mentions from Otherwild’s social media. These mentions have had a potential reach of almost 650,000 in recent months, which shows the power of a single mention from individual influencers!
  14. gc2b (@gc2b) - The first gender-affirming apparel brand designed for and by trans men, gc2b has worked closely with trans men macro-influencers. Many of these collaborations are in the form of free giveaways with high engagement rates. Since January 2021, the brand has grown by almost 30k followers and received 100+ mentions.
  15. The Phluid Project (@thefluidproject) - The Phluid Project is a gender-free fashion brand founded by Rob Garrett Smith. Their mission to challenge old traditions and embrace self-expression is seen in their clothing line and social media, which serves as a community, activism, and education page. Their Instagram account has grown by 11k in the last six months, boosted by their collaborations with LGBTQ+ influencers. Their mentions also feature a partnership with L period care and Scent Beauty, highlighting how multi-brand influencer marketing can help encourage growth.
  16. Rebirth Garments (@rebirthgarments) - Founded by Sky Cubacub, Rebirth Garments provides gender non-conforming wearables and accessories for people on the full spectrum of gender, size, and ability. Almost 700 individual mentions feature the brand for an average of 15,000 potential reaches per mention.
  17. Bowtie Behavior (@bowtie_behavior) - With just 2.8k followers, Bowtie Behavior’s social media journey may only be beginning to blossom, but the brand has already been featured all over the internet. Buzzfeed, Huffington Post, and Verizon Media have all published articles on the female-owned handmade bowtie company. In addition, the brand has collaborated with The Phluid Project and other brands while working with micro-influencers as well.

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