Though American Idol, So You Think You Can Dance, and Survivor provide a competitive edge for contestants, no reality series has produced more buzz on social media than Bachelor Nation. With The Bachelor, The Bachelorette, and multiple spinoffs over the years, every few months brings new faces to our screens- Television screens typically, but now more than ever, our phones and computers too. With 27 contestants each season, social media has become a large part of audience engagement in the show itself, prompting trending topics on all platforms and endless memes.
Contestants of Bachelor Nation are barred from phones, social media, and news access while filming the show. This has not stopped contestants from leveraging their newfound audiences to grow their influence following the show's airing. From season 1 to season 23, we used the Tagger platform's content health and mentions toggles to find the most successful female Bachelor Nation contestants-turned-influencers.
- Kaitlyn Bristowe (@kaitlynbristowe) - After appearing as a contestant on the 19th season of The Bachelor, Bristowe stood out with audiences and became the next Bachelorette. Since appearing on the show, Bristowe has expanded her influence to different audiences. Besides sharing lifestyle content, Bristowe hosts the podcast "Off the Vine," owns a line of Wines, and designs a line of hair scrunchies. With all of these accounts having steady social media metrics, Bristowe's regular mentions surely help boost brand reach and awareness. Beyond boosting her brands, Bristowe has collaborated with several others, such as LuLu's, Sterling Vineyards, and Pandora Jewelry.
- Tayshia Adams (@tayshia) - With credits as a contestant on The Bachelor, Bachelorette, Bachelor in Paradise, and new role co-hosting The Bachelorette with above influencer Kaitlyn Bristowe, Tayshia Adams' social media has only begun to take off. Even with 1M+ followers, Adams social media brings a strong engagement rate, averaging around 6-9% on all Instagram posts. Her Twitter also features an impressive engagement rate of .26% compared to Tagger's benchmarks for similar influencers at .04%. Adams' large audience size and engagement rate have already made her platform an excellent place for partnerships with large brands such as Smirnoff, SheIn, and Juvaderm.
- JoJo Fletcher (@joelle_fletcher) - Following her time on The Bachelor and subsequently, The Bachelorette, JoJo Fletcher has hosted multiple Television shows and sourced a significant following on social media. When not promoting her TV series Cash Pad and Battle of The Fittest Couples, you can find Fletcher's social media full of family content and brand partnerships. Collabs with Yellowtail Wine, Reebok, and Auto Trader only begin to show the potential of Fletcher's platform as a place for influencer collaboration. Her Instagram audience size of 2M runs the risk of losing engagement as larger audiences tend to; Still, Fletcher has managed to keep her engagement at 7% consistently.
- Ali Fedotowsky-Manno (@alifedotowsky) - Since January 2021, Fedotowsky-Manno has collaborated on 24 brand partnerships with LiketoKnowIt.com, Walmart, and Nordstrom, among others. Ali has established long-term relationships with all of these brands, popping up across her mention history even before January 2021. These collaborations can be much more influential than a one-off influencer campaign, consistently reminding audiences of featured brands.
- Lauren Burnham Luyendyk (@laurenluyendyk) - Between her Instagram and Youtube Channel, Lauren Luyendyk documents her life with fellow Bachelor alum Arie Luyendyk and their family of 5. The couple had twins as of June 11th and have experienced high engagement and activity spikes on their Instagram and Youtube. As her pregnancy progressed, Luyendyk saw a rise in Youtube views from around 300k to 2M. Luyendyk's engagement rates have also risen from 7% to 9% in the past two months. These spikes during Luyendyk's pregnancy have allowed her to work with family and maternity-catered brands like Fisher-Price and A Pea in The Pod.
- Hannah Brown (@hannahbrown) - Bachelor and Bachelorette alum Hannah Brown has already leveraged her audience as an influencer since her time on the show in 2019. Her Instagram features a steady 7% engagement rate but her more recent audience growth and engagement is on Brown's Youtube page. In August 2020, Brown began her Youtube channel, bringing in just under 10M views a median view count of 74k in the months following. Since most of her social media features lifestyle content, she has collaborated with various unique brands and has most recently launched a clothing line with Show Me Your Mumu.
- Hannah Godwin (@hannahg11) - Between her Youtube, Instagram, and TikTok, Season 23 alum Hannah Godwin has already solidified a large and growing audience on social media. Godwin's partnerships as an influencer feature brands from the Coachella music festival to Michael Kors. Godwin regularly collaborates on content with brands and other individuals, including her Bachelor in Paradise costar and now fiancé Dylan Barbour.
- Hannah Ann Sluss (@hannahann) - Ringing in at just over 1M followers, Hannah Ann Sluss has established long-term partnerships with big brands, all the while keeping her audiences interested and engaged. Sluss's account features long-term collaborations with Revolve, Alo Yoga, and her most recent influencer marketing collaboration with Amazon. As a part of the Amazon Influencer Program, Hannah has made multiple Live series featuring her Amazon fashion, summer, and cooking picks. From Instagram, Sluss has been promoting these events and driving audience engagement.
- Caila Quinn Burrello (@cailaquinn) - Season 20 Bachelor alum turned content creator Caila Quinn Burrello has grown her influence beyond just her social media, running a popular blog With Love, Caila. Sharing everything from her wedding plans to fashion and travel tips, Burrello has a wide reach and brand awareness. Nearly 200 sponsored mentions feature multiple long-term partnerships with brands LiketoKnow.It, Walmart, American Airlines, and Mastercard. With traffic coming in from her consistent posts and multiple social media platforms, all of Burrello's platforms feature high growth and frequent brand collaborations.
- Rachel Lindsay (@therachlindsay) - Following her turn on The Bachelor and The Bachelorette, Rachel Lindsay has made a name for herself on social media and various news outlets. Lindsay co-hosts the top-charting podcasts Higher Learning and the Bachelor Happy Hour, also a frequent public speaker and contributor to her blog The Rachel Lindsay, where she vets fan questions and even answers in a sort of advice column on her blog. All the while, Lindsay has been able to leverage her growing audience for influencer partnerships with HBOMax, Uber, and Amazon Prime Video, among others.
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