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NFTs are coming to Instagram

Kelsey Formost

23 May 2022 · 1 min read


Last week, Meta announced that a select group of creators and collectors will receive access to a new test feature allowing them to display NFTs on Instagram.

Meta founder Mark Zuckerberg stated in a video that the goal is to extend the availability of NFTs - or “Non-Fungible Tokens” - across its entire family of apps. But for now, these “digital collectibles” can be shared on a user’s Instagram feed, stories, and in their messages. Details about the work, like who owns it and who created it, will be found by clicking on the NFT’s tag, similar to how one might click on a tagged creator to see their full profile.

The announcement came as Instagram founder Adam Mosseri tweeted the following earlier this week:

“This week we’re beginning to test digital collectibles with a handful of US creators and collectors who will be able to share NFTs on Instagram. There will be no fees associated with posting or sharing a digital collectible on IG.”

Tagger’s Senior Manager of Product and Partnerships Sami Joseph says, “Bringing NFT technology to Instagram is the first step of decentralizing the Creator Economy, giving the power back to the Creators, as they will be the ones who truly own their content.” This tracks with Instagram’s official statement which says this decision stems from wanting to provide creators with more opportunities to make a living doing what they love: creating digital content.

According to Zuckerberg, augmented reality and 3D NFTs are next. Eventually, users will be able to bring those more complex NFTs over to display on Instagram Stories and into the Metaverse.

It seems that the centralized social media platforms are looking to learn from and serve the collective creator community. Earlier this year, Twitter began incorporating NFTs into their platform by allowing users to display a hexagonal profile photo. Now with NFTs being woven into Instagram, it’s probable we’ll see more technology developing that allows creators to incorporate their digital collectibles into their social media profiles and brands.

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