In this age where an influencer’s persona can be crafted, created, curated, and sold, how can consumers protect themselves from influencers who’ve been scamming them, sometimes for years? Read more

We're cutting through social media jargon and explaining clearly and effectively what each of the terms “engagement”, “reach”, and “impressions” mean, and how each of them affects your influencer marketing campaign ROI. Read more

Studies suggest that Influencer Marketing has an increasingly higher ROI for brands than advertising and other marketing channels. With better quality leads, a more positive user experience, and easier content creation, here are a few ways Influencer Marketing is more effective than Advertising... Read more

Fashion week always causes a spike in social media use. So, how can brands, agencies, and influencers leverage fashion week buzz and content all year round? By tracking and using audience data. Read more