There are a lot of questions regarding hiding likes from the public on Instagram; Will it change engagement rates? How will brands set marketing KPI’s? Will user behavior be impacted? How should we measure campaign success? Here’s everything you need to know about what this update means for the future of influencer marketing. Read more

While engagement is still an extremely valuable metric to pay attention to, it’s no longer the only one that matters. Even though engagement rates seem lower, the time and money that people spend consuming content is ever-increasing. Brands and agencies should adapt to the new reality by shifting their focus from engagement to reach an... Read more

Influencer fraud costs brands, on average, around 15% of their budget. There are a few overall factors that affect brands’ losses: The platform on which campaigns are running, the size of an influencer’s following, and the ability to use technology to measure both the authenticity and the activity level of an influencer’s followers. Read more

Influencer fraud cost brands an estimated $1.3 billion this year. But new technology is emerging that allows brands to measure an influencer's profile authenticity for a better ROI than ever before. Influencer Marketing gives brands the opportunity to connect to their ideal audience with a personal touch, at scale. And when it comes to... Read more