05 May 2021 · 35 min read
Sharing the literal ‘growing pains’ of motherhood, “Mom-fluencers” are a powerful group of influencers, typically ranging in the mid-tier to macro-influencer following count.
24 Mar 2021 · 4 min read
Recent months have seen travel brands making an effort to promote their services as the world opens up again. Here are 15 travel brands using influencer marketing to get people excited to dust off their suitcases...
22 Mar 2021 · 3 min read
How Gen Z responds to different marketing tactics, as well as some recommendations to improve the ROI of your campaigns.
17 Mar 2021 · 6 min read
Online audiences love these skinfluencers who share skincare advice while showcasing a multitude of brands at every end of the price spectrum.
16 Mar 2021 · 2 min read
While EMV can help marketers understand the monetary value of digital word of mouth, it’s a metric that takes some nuance to calculate.
08 Mar 2021 · 2 min read
We're cutting through social media jargon and explaining clearly and effectively what each of the terms “engagement”, “reach”, and “impressions” mean, and how each of them affects your influencer marketing campaign ROI.
04 Mar 2021 · 5 min read
B2B software companies seeing heavy use in the social media space are successfully utilizing influencers to expand audiences, drive engagement, and grow their businesses.
01 Mar 2021 · 2 min read
23 Feb 2021 · 3 min read
B2B enterprises are harnessing the potential of influencers to scale their businesses & earn trust. Here’s how to build a B2B influencer strategy that will maximize ROI right out of the gate...
17 Feb 2021 · 5 min read
Smaller restaurants and food businesses nationwide have been in danger of shutting down due to a lack of in-person dining. But with the help of creative digital marketing tactics, many of these spots have actually flourished over the last year...
