Forbes' recent cover model and "self-made" billionaire, Kylie Jenner, charges brands $1,000,000 per Instagram post to promote their products. It sounds expensive but are companies like Teami or Bondi Sands savvy marketers or are they wasting their precious advertising dollars? Let's break down the math to see if it's a scam or purely s... Read more
A warning: it is impossible to look away as a geyser of molten lava erupts from the surface of the sun, even if you’re watching on a 6-inch phone. The screen seems to pulsate with heat. Beautiful framing of vertical action shots hold the attention, as brief interstitials—simple text on a flat background—explain the technology used to c... Read more
Peanut butter and jelly, Sonny and Cher, Batman and Robin, Instagram and influencers; each of them are perfectly suited partners but don’t have to exclusively be. As the visual-first platform, Instagram allows creators to showcase their unique talents and styles to a higher percentage of their followers than other social channels. A ... Read more
Music to our ears: new music-driven features in Instagram. The recent release of Instagram’s music features empowers brands and influencers to turn up the engagement; collaborators have a new way to share music experiences and music-enhanced stories for an emotional connection. Read more
