Even the best-run influencer campaigns can hit costly snags. Get prepared today with these 5 strategies! Read more

Influencer marketing, already one of the most cost-effective ways to engage digital audiences, is about to enter a new era of efficiency and impact. First, consider the numbers: 79% of UK and US marketers plan to use influencer marketing this year. 43% of those will be increasing their investment from last year (eMarketer, Global Infl... Read more

The meteoric rise of influencer marketing over the past 5 years has shifted a once creative-led industry to focus more on tactics like media efficiency and measurements models. While tangible metrics are important to any marketing campaign, the commoditization in brand partnerships has caused many in the industry to overlook one of the... Read more

Have you ever scrolled through Instagram only to find a painfully obvious, brand-sponsored post by an influencer and thought to yourself, “what is happening here?” Read more