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Fashion Micro-Influencers to Watch

Grace Donelson

09 Dec 2021 · 2 min read

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It’s no surprise that social media is a great space for fashion- sharing of style inspiration and purchasing advice means fashion influencers have high engagement rates and more loyal audiences. Though their followings may grow beyond the "micro" level, micro-influencers (under 150K followers) have the unique ability to harbor a sense of community on their platforms and amongst their audiences.

We used the Tagger platform to look into some Micro-influencers making waves in the fashion world. With the application of specific search filters and organization of results by growth rates, we found these 10 fashion micro-influencers with dedicated audiences and multiple brand partnerships as “ones to watch”...

  1. Dominique Drakeford (@dominiquedrakeford) - An environmental educator and creative director, Drakeford also shows followers how to obtain a sustainable fashion lifestyle. She has partnered with companies including UGG, Allbirds, and Timberland- bringing in a potential reach of over 106k on certain posts.
  2. Rag (@fits_by_rag) - Photographer and Fashion Stylist, Rag runs an online store selling thrifted clothing and boasts brand partnerships with 20+ brands. Rag’s Instagram is growing at a 4% rate currently with an engagement rate just as high.
  3. Nana Agyemang (@itsreallynana) - Nana Agyemang is a contributing social editor to NY Mag and The Cut, as well as the CEO of Every Stylish Girl, a directory that spotlights the amplification of Black and Brown women in Fashion. Along with being featured in Vogue and other publications, she has also amassed brand deals from Sam Edelman, FRYE, and Everlane.
  4. Summer Rachel Warren (@summerrachelwarren) - Fashion and lifestyle influencer Summer Rachel Warren has grown steady followings on Instagram, Youtube, and TikTok. On all of these platforms, Warren has featured brand partnerships but out of 45 total collaborations, 22 were published on TikTok. While Warren’s Instagram posts have a reach of 260k, her TikTok brand partnership posts reach more than 1M users.
  5. Tayla Santos (@taylasnts) - With a platform geared towards offering everyday outfit inspo with a “Timeless, Chic, and Casual” aesthetic, fashion influencer Tayla Santos’ micro/macro-level followings on TikTok and Instagram feature big brand collaborations. These collaborations include Nike and Coach, as well as Dynamite Clothing, Lulus, and BCBGeneration.
  6. Jessica Bailey (@jessthrowiton_) - With over 80 sponsored posts, fashion and lifestyle influencer Jessica Bailey has a reach as high as 800k online. Bailey’s fashion partnerships include Lucky Brand, Topshop, and WhoWhatWear.
  7. Diego León (@dandyinthebronx) - Diego León is also known as “Dandy in The Bronx,” his classic menswear fashion Instagram handle. León has over 260 sponsored mentions in the Fashion & Style category with long-term partnerships from Reebok, Timberland, and Amazon Fashion.
  8. Emma Seville (@emmasevilles) - Influencer and Youtuber Emma Seville’s platforms feature partnerships from Rebecca Minkoff, Ardene Jewelry, and an entire Influencer Edit with Princess Polly.
  9. Lauren Alexandria (@asseenbylauren) - At just over 15K on Instagram, Lauren Alexandria’s plus-sized fashion and lifestyle-focused platforms feature climbing growth rates. With a reach as high as 45k on posts, Alexandria’s highly-engaged posts feature partnerships with Karen Kane, Target, and Macy’s.
  10. Candace Read (@candacemread) - Senior stylist at Wardrobe Therapy, Candace’s expertise on fashion and style has led to partnerships with J.Crew, Walmart Fashion, and features in publications Essence and InStyle.

If you'd like to see how Tagger can help you discover the best-fit influencers for campaigns of any category, click here to set up a free demo.

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