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The Top Female Fashion Influencers over 50
23 Jul 2021 · 4 min read
As fashion influencers overwhelm social media, brands are turning towards data-driven influencer marketing to stand out. Thanks to platforms like Tagger, fashion brands can get more specific about their influencer marketing campaigns. The more specific brands can target their audiences, the better their ROI is when working with influencers!
One way brands can get specific in influencer marketing is through targeting certain age brackets. In fashion, 50+ influencers are currently seeing a significant spike in collaborations, audience growth, and engagement levels!
Using the Tagger Platform, we found these female fashion influencers over 50 who are helping Fashion brands grow with influencer marketing!
Angelique Miles (@angeliquemiles) - Angelique Miles is a fitness, fashion, and lifestyle model turned influencer with a massive blog reach to assist her social media presence. As a fitness guru, Miles has landed several sponsored posts with Gaiam, Athleta, and The Vitamin Shoppe alongside fashion brands Chico’s and Talbots. Miles’ Instagram engagement is impressive, reaching nearly 5%.
Jodie Filogomo (@jtouchofstyle) - Showing fashion tips and tricks for women 50 to 80+, Jodie Filogomo has a passion for helping women realize “it’s NEVER too late to look great.” Filogomo’s brand partnerships feature Dan Wellington and J. Jill, among everything from fashion to wine brands.
Isabella Thorp (@confessionsofasuperager) - With engagement rates as high as 4% on her IG posts, fashion influencer Isabella Thorp has encouraged a tight-knit community on her social media, resulting in increased engagement rates. Over 300 sponsored mentions in Thorp’s feed feature high-fashion brands Dior and Valentino alongside Zara and Chico’s.
Arlinda McIntosh (@funkingafter50) - At over 60, Arlinda McIntosh’s fashion expertise extends beyond her fashion line to social media, where she shares all fashion choices with her followers. McIntosh’s brand collabs include Puma, Birkenstock, and Marc Jacobs.
Gail McCauley (@lifebeginsafter50) - With over six years of experience writing her blog “Life Begins after 50,” Gail McCauley’s natural step forward was into the world of influencer marketing. Her experience writing reviews and advice translates into honest communication with followers and over 400 sponsored posts on McCauley’s Instagram. Some of these partnerships include Nordstrom, Etsy, Chinese Laundry, and HSN.
Dorrie Jacobson (@seniorstylebible) - Former Playboy bunny-turned influencer, 86-year old Dorrie Jacobson has become well-known as “Senior Style Bible,” her fashion blog and social media name. Jacobson now counts over 40k followers on Instagram and some high-profile brand partnerships such as Cle de Peau, Moncler, and EasySpirit, with her most recent brand post having a potential reach of 87k.
Tania Stephens (@50isnotold) - With a popular blog and Instagram page, “50 is Not Old,” Tania Stephens’ mission is to help women feel confident and stylish at any age. Stephens has 70k followers on Instagram but more impressive is her Facebook following, which nearly reaches 800k. With sponsored posts on Facebook and Instagram, Stephens’ brand partnerships include Ann Taylor LOFT, Talbots, QVC, and even Walmart Fashion. Even her recently launched Youtube account is taking off, landing anywhere from 1,500-2K views per video.
Julie D. Harbour (@stylishparadox) - Inspiring women to own their age, curves, and style, Julie D. Harbour is an influencer for all ages (she’s 56) but catered towards those over 50. With just over 10k followers, Harbour has collaborated with J. Jill, Chico’s, and QVC. Her potential reach as high as 59k proves that a smaller following size can still pack a significant punch in influencer marketing.
Shauna Robertson (@chicover50) - Inspiring women to wear whatever they please, Shauna Robertson has partnered with brands as early as 2018. With over 300 sponsored posts, Robertson established long-term partnerships with Chico’s, Soma Intimates, and EasySpirit Shoes, among others.
Lisa Hale (@thesilverstylist) - At just under 30k Instagram followers, Atlanta, GA-based fashion influencer Lisa Hale has 50 sponsored posts with a wide variety of brands. Hale’s collaborations include Cabi, Chico’s, and NYDJ, where her posts have a potential reach of 47k.
Stephanie Glover (@hautegreyfox) - Though many would underestimate influencer Stephanie Glover’s Instagram following of 9.7k, her partnerships with Dressbarn, Gucci, Free People, and Balenciaga all speak to only the influencer power she wields. Glover’s successful blog “Haute Grey Fox” keeps followers returning to Glover’s content for 50+ lifestyle and fashion advice.
Magda Life (@magdalife57) - Focusing on ageless and vintage fashion, influencer Magda Life has grown by over 6k in the past three months, shooting her Instagram following past 30k. Life has partnered with Svedka, Amazon, and Zara.
Diane Capozzi (@fashiononthe4thfloor) - Fashion blogger and influencer behind the blog “Fashion on the 4th Floor,” Diane Capozzi has only begun as a micro-influencer at 5.8k followers but already has landed major brand deals. Brands such as Zara, Fossil, and Banana Republic are among her brand mentions, with engagement rates reaching as high as 4% on Capozzi’s Instagram carousels.
Jess Jannenga (@elegantlydressedandstylish) - At just over 8k followers, Jess Jannenga’s 50+ fashion inspiration has found a highly engaged audience that is only continuing to grow. Zara, Ann Taylor, and Anthropologie are just some of the many brands Jannenga has collaborated with and featured in her content.
Lyn Slater (@iconaccidental) - With sponsored posts from Net-a-porter, Eileen Fisher, and Topshop, fashion blogger turned influencer Lyn Slater’s engagement has been spiking into the 5% range as of recent. This engagement rate is incredibly impressive when measured against Slater’s following of over 750k.
Judith Boyd (@stylecrone) - At 78, Judith Boyd’s fashion choices are anything but old-fashioned. Boyd’s fashion blog “Style Crone” began her journey towards becoming a fashion influencer, amassing over 60k Instagram followers in the time since. Many of Boyd’s collaborations in the past have been with smaller fashion brands such as Sleevey Wonders, Two Sole Sisters, both online brands.
Nikol Johnson (@freshbeautystudio) - With over __ on Instagram and 175k subscribers on Youtube, beauty and fashion influencer Nikol Johnson’s platform is blossoming. Brand mentions from JCPenney, Ellen Tracy, and Belk are just a few of the wide variety of brands Johnson has partnered with. Johnson’s Youtube metrics are also promising, showing that her lowest view count rings in at over 6k views.
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