24 Top International Travel Influencers to Follow in 2021 Based on Social Data
18 Aug 2021 · 6 min read
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While travel has certainly changed over the last year, brands have been increasingly creative in their marketing strategy. Influencer marketing has been a significant aid in promoting travel destinations and services, providing great ROI!
Whether traveling within their country or jet-setting across the globe, we found these 24 international travel influencers helping vacation rentals and services. It’s never been easier to find influencers on the Tagger platform- toggles such as engagement rate, mentions, and categorization allow for a streamlined experience finding influencers to promote your brand!
Emily Jones (@ohyeahem) - Based out of Orlando, Florida, Emily Jones’ platform features tons of travel content, including partnerships with VRBO, Marriott Anaheim, and Disney. Jones is a Disney regular, partnering with the brand and its’ theme parks for long-term partnerships and promoting travel to the Orlando area.
Milly Kenny-Riley (@millykr) - Food and travel writer/photographer Milly Kenny-Riley has become the UK travel expert. Whether audiences want to learn more about international travel or just travel within the UK, Kenny-Riley has a travel book on each subject. Travel partnerships include Airbnb, Air France, and Taste of London, among 15 others.
Chris Fynes (@wethefoodsnobs) - Based in Sydney, Australia, Chris Fynes is not only a travel influencer but a photographer, videographer- it’s no surprise his social is full of high-quality images and videos for brand partnerships. Using the Tagger platform’s category toggles, we found that Fynes has partnered with Airbnb, Destination NSW, Park Hyatt, and even the Sydney Opera House- all brands or destinations in the Travel category.
Amber Mamian (@global_munchkins) - Known for her travel blog “Global Munchkins,” Amber Mamian shares her worldly and cost-effective travel tips with five kids. Mamian began traveling with her family in 2010 and has mastered the art of savvy travel. With over 1K sponsored mentions, Mamian has collaborated with travel brands Expedia, Visit California, Holland Cruises, and 50+ more.
The Curly Coopers (@thecurlycoopers) - Run by mom Duana Cooper, The Curly Coopers are a family sharing their daily life and more in vlogs and on every other platform. It’s important to note that although the coopers fall into a “Lifestyle” category on the Tagger platform, they have still solidified three partnerships with VRBO. These posts have engagement rates approaching 4%, showing the versatility of travel influencer marketing. Cooper’s account has a growth rate of 48% on Instagram currently, and with over 120k followers on their Youtube, the family’s growth shows no signs of slowing.
Jesse Coulter (@jessecoulter) - Jesse Coulter is a lifestyle and family blogger based in Austin, TX but her travels include all over the US. Partnerships with VRBO, Fairmont Hotels, and even Texas waterpark Schlitterbahn. Coulter’s engagement on these partnerships hovers above 2% and will likely increase with her positive growth rate.
Paco Nadal (@paconadal) - Madrid-based explorer and travel influencer Paco Nadal’s Instagram and Twitter are hotspots for adventure travelers and adventure/travel brands. Featuring VRBO and Vueling airlines, Nadal has partnered with both brands on his Twitter. Nadal’s multi-platform presence helps to reach different audiences and extends his content to new eyes.
Chelsea Dickenson (@cheapholidayexp) - Known more popularly by her handle “Cheap Travel Expert,” Chelsea Dickenson’s love for travel has helped countless others learn to travel on a budget. Dickenson’s growth rate of 30% on Instagram is as impressive as her consistent engagement rate of 6%. Partnering with Airbnb is only the beginning as Dickenson gains followers and subscribers on her Youtube.
Marion Bernard & Maxime Vallée (@noscurieuxvoyageurs) -Marion and Maxime of Nos Curieux Voyageurs are french travel bloggers, reaching almost 100k on Instagram. The couple has partnered with Airbnb twice over the past few months, reaching 3-4% engagement rates on each post. With regular travel giveaways with other brands on their account, the couple has rates as high as 13%.
Ashlyn George (@thelostgirlsguide) - Founder of “The Lost Girls’ Guide,” Ashlyn George’s Instagram has grown beyond 30k followers, her other social media profiles not far behind. George is a Saskatchewan-based influencer and adventure traveler with a penchant for extreme activities. The daredevil has partnered with numerous travel destinations, including Explore Canada, Airbnb, and Banff & Lake Louis Tourism, among 20+ others.
Alex Zouaghi (@a_ontheroad) - London-based travel and lifestyle blogger Alex Zouaghi has brought incredible engagement and attention to the brands he has established partnerships with. Zouaghi has partnered with many destinations and hotels, including Majestic Aberdeenshire, Airbnb, Penta Hotels, and The Pilgrim Hotel. These most recent partnerships have potential reaches of over 250k.
Lean Timms (@leantimms) - Lean Timms is a photographer and travel influencer, her profile rapidly approaching 50k followers. Timms has partnered with Airbnb nine times, partnering with travel destinations the Faroe Islands and Copenhagen Tourism. With photo engagement as high as 6%, Timms’ content will help boost any travel brand.
Clo & Clem (@cloetclem) - Travelling all over Europe and Asia in their van, couple Clo & Clem have turned their travel adventures into a popular blog and social media pages. The couple is from France originally and has partnered with several travel brands since their journey began over five years ago. These collaborations include Airbnb, Tour France, Lonely Planet, and Explore France, all with a potential reach of over 55k.
Claudia Padgett (@zeebalife) - Claudia Padgett is a luxury travel creator based in Dubai. Padgett has worked with Baha Mar Resorts, Airbnb, and Tulum, Mexico Travel Guide within the travel category. These are just a few of Padgett’s many partnerships on her platform, but narrowing it down by category shows Padgett has worked with various categorized brands.
Richard Lee Massey (@richardleemassey) - Richard Lee Massey is an influencer and founder of APT dining experiences. Massey is based in London, but travel destinations include a partnership with Aberdeenshire, Scotland, and Taste of London. Massey has also partnered with Airbnb since 2016, with six partnerships in the years since. These posts also have a potential reach of over 75k.
May Pham (@mayandtravel) - May Pham is a travel blogger featuring her journey of Van Life with her husband. Since transitioning their van into a camper in the past few months, the couple has partnered with multiple brands to promote remote living. Specifically, Pham recently partnered with Airbnb to promote their remote living contest, bringing in a 4% engagement rate on these promos.
Gareth Leonard (@traveldeeper) - With a steady growth rate on all platforms, Travel influencer Gareth Leonard is always sharing a new travel tip or destination. Hawaii, Big Bend National Park, and VRBO are a few of the partners Leonard has highlighted on his social, bringing a reach of 88k on his latest collaborations. Leonard also has a significant Youtube following approaching 450k, his most popular video reaching 600k views.
Ruth Mendes (@havekiddoswilltravel) - Ruth Mendes is a family and travel micro-influencer. Despite her 2.4k following, Mendes has already established several significant brand partnerships with travel brands. Shenandoah National Park, Vrbo, and Sunday River are a few of the travel brands and destinations Mendes has collaborated with, bringing in 4-5% engagement rates.
Renee Hanel (@reneeroaming) - It’s safe to say that Renee Hanel is a US travel expert- the Seattle-based travel influencer has even written a book sharing her expertise called “Roaming America.” Hanel has grown her platform to over 600k and included several brand partnerships along the way. Uber, Vrbo, Springhill Suites, and Reno Tahoe are some of the multiple brands Hanel has highlighted, reaching almost 500k viewers with many of them.
The Bucket List Family (@thebucketlistfamily) - Following Derek and Jessica Gee, The Bucket List family is the couple’s travel journalism blog and social profiles sharing all of their travels. The family of 5 is currently posting from Zimbabwe, but their location frequently changes, highlighting numerous great destinations. Working with travel brands such as Airbnb, Disney Aulani Resorts, and Norwegian Air, the family has established multiple long-term partnerships that continue to have over 2M in potential reach.
Becky van Dijk (@beckyvandijk) - Co-founder of We Are Travel Girls, Becky van Dijk has amassed almost 100k followers as a travel influencer. Van Dijk has partnered with Travel + Leisure, Carnival Cruise Lines, and Luxury Retreats, among multiple other brands.
Daniel Keating (@daniel_keating) - With an impressive growth rate of over 12% at the moment, Daniel Keating’s platform will likely soon surpass 40k. Keating is a photographer, adventurer, and travel influencer with photos that will make anyone envious of his travels. Working with Vrbo, Southwest Airlines, and Lonely Planet, Keating has established long-term partnerships with a wide variety of brands and brought engagement as high as 13%.
Nina Tekwani (@tekwani) - Nina Tekwani is a creator in Phoenix, AZ, covering lifestyle, fashion, and travel topics. Tekwani has partnered with several travel brands like Delta, Jetsetter, and Forbes Travel Guide, steadily bringing in over 150k impressions. With these metrics, Tekwani’s audience of 125k is highly engaged and sharing her content.
Dana Berez (@danaberez) - Dana Berez has scaled her platform to 119k, drawing in significant brand partnerships and one specifically catered to travel. Vrbo, Booking.com, and Las Vegas are a few of the travel brands Berez has featured, bringing in 5% engagement rates. Berez also has a successful Youtube platform, with her highest viewed videos reaching 132k.
Want to know how Tagger uses our end-to-end platform to discover amazing accounts, profiles, and creators like these?Request a demoand we'll show you how!
One of the most natural ways to monetize an NIL for student-athletes is to work as an influencer. The big question is, how will this translate into real earnings? This case study explores the answer.
How much could college athletes who monetize their NIL stand to earn? Case Study: Arizona Division I Athletes
_The following is a guest post from Kristen Klepac, a Content Marketing Specialist with Green Flag Digital._
In the United States, college sports are a big deal. The industry generates billions in revenue through ticket sales, merchandise, and television deals, and more. As of July 1, 2021, the NCAA finally announced they are opening the opportunity to tap into this revenue to the stars of the show. Now, [student-athletes can monetize their NIL](https://www.taggermedia.com/blog/college-athletes-become-influencers-NIL-ruling) in order to carve out their own earnings.
**Current college students are primarily of the Gen Z generation, a digital-savvy group that hardly understands a world where social media didn’t exist.** So, one of the most natural ways to monetize an NIL for today’s student-athletes is to work as an influencer or utilize social accounts to generate a following. The real question is, how will this translate into real earnings for those who’d like to tap into this revenue stream?
Whether students partner with big brands (like [Dr. Pepper](https://www.si.com/college/2021/08/11/clemsons-dj-uiagalelei-to-profit-from-nil-in-dr-pepper-ad-campaign)) or become micro-influencers, the potential to earn is real. It can be difficult to estimate exactly how much money will actually end up in the hands of the student-athlete. One way to predicting which student-athletes may stand to gain the most may start with a simple look at their existing social accounts.
Taking this method, the team at BetArizona has put together a [comprehensive case study](https://www.betarizona.com/news/top-25-arizona-college-athletes-by-sponsorship-earnings-potential) to uncover which of Arizona’s Division 1 athletes may benefit the most from monetizing their NIL. First, they added up Twitter, Instagram, and TikTok followings of every player across a total of 23 sports for the four Arizona Division 1 schools. To estimate earning potential, a formula of $0.80 per follower per year was used to predict potential revenue.
# Which Arizona Universities and Sports Offer the Best Earning Opportunity for Student-Athletes?
According to the study from BetArizona, Men’s Basketball offers by far the optimal earning opportunity. Whereas student-athletes attending Arizona State University in Tempe have higher average earnings per player than any of the other Division 1 schools.
Women sports on the other hand offer more fair and consistent earning opportunities across the board. In fact, the study makes a special effort to emphasize that even though women often receive less coverage on traditional media, socials tell a different story.
On average, women have 30% fewer social media followers than men. However, a large part of men’s followers are dedicated to basketball and there are more men athletes than women.
On the other hand, women’s followings are more evenly distributed. Plus, if you look closely at a subsection such as softball/baseball, the Arizona women’s softball teams average nearly 6,000 followers per player while men’s baseball players have an average of only 2,200 followers.
# Top 25 Potential Earners in Arizona College Athletics
It may come as no surprise to see men’s basketball players land in the top 4 spots for top potential earners. Defying this is female soccer player Nicole Soto snatching the number 5 spot.
It becomes even more interesting when you actually look at the individual profiles of these student-athletes. For example, #1 Marcus Bagley’s annual earning potential far supersedes the rest with an estimated $287,536. Influencers who are Instastars will be shocked at this: This ASU basketball star has a total of 5 posts on his [Instagram](https://www.instagram.com/marcus/?hl=en) account and well over 300K followers. Imagine the potential to earn if he simply started posting regularly on this account!
Dalen Terry of UA has recently announced a deal to [partner with a local chicken and waffle chain](https://tucson.com/sports/arizonawildcats/basketball/pascoe/arizona-guard-dalen-terry-enters-nil-arrangement-with-chicken-and-waffle-chain/article_55848194-fc99-11eb-9ff8-232d6c56d7af.html) in Arizona. Coming in 2nd in this ranking with an estimated annual earning potential of $82,068, it looks like Dalen is geared up to take advantage of the new NIL opportunity.
Other’s landing in the top ten include basketball stars such as Luther Muhammed (ASU), Aidan Igiehon (GCU), and Holland Woods (GCU). Football players such as Jayden Daniels (ASU), Jaden Mitchell (UA), and Johnny Wilson (ASU) show up in the bottom half of the top ten.
It’s worth noting that across the list of the top 25 the primary source of followers comes from combinations of Twitter and Instagram, but Jaden Mitchell is one of the few whose [TikTok account](https://www.tiktok.com/@jadenmitch_) following launches him up to the #8 spot.
Of the 5 total women in the list, 2 land in the top 10 list at number five (Nicole Soto) and six, Aari McDonald of the UA women’s basketball team.
_Guest Author Kristen Klepac is a Content Marketing Specialist with Green Flag Digital; she loves brainstorming creative and data-focused content and has an affinity for uncovering the best publishers for client projects, you can see some of these projects_ [_here_](https://www.greenflagdigital.com/portfolio/)_. She’s based in France where she’s finally getting the hang of la langue française._
**_Want to see how Tagger helps marketers discover high-value influencers who are perfect for their campaigns?_** [**_Schedule a demo of our platform here._**](http://www.taggermedia.com/request-demo/)
Social media followers carry a lot of power, and their loyalty (or lack thereof) could directly affect influencers' paychecks.
The Great Unfollowing: What "Bachelor in Paradise’s" Recent Scandal Tells Us About Influencer Marketing
Bachelor Nation is no stranger to scandal as the last year has proven- between Chris Harrison’s clumsy exit and scrutiny surrounding the show’s lack of diversity, this year’s season of _Bachelor in Paradise_ was off to a pretty calm start. That calm was short-lived, as this week’s double feature episodes caught scandal on camera that saw ripples on social media. Accidentally revealed on-air, contestants [Brendan Morais](https://www.instagram.com/brendanmorais/?hl=en) (@brendanmorais) and [Pieper James](https://www.instagram.com/pieper_james/?hl=en) (@pieper_james) indicated they were already a couple and were only on the show to gain followers on social media.
Though Bachelor Nation fans watched in shock as the lie unraveled, Brendan and Pieper’s shock was likely more as their plan had the opposite effect. Since the episodes aired on September 6th and 7th, **Morais has lost almost 23.5% of his followers.**
With Morais losing nearly a quarter of his followers, **James was not far behind at a loss of almost 10%.** These percentages will likely increase as Bachelor Nation fans tweet and post on all platforms, encouraging others to unfollow.
Brendan was one of the first contestants on the show, as well as an early "fan favorite", and it wasn’t too difficult for him to stay on for three weeks until Pieper joined. In the meantime, Brendan coupled up with [Natasha Parker](https://www.instagram.com/natashaparker/?hl=en) (@natashaparker), a relationship that by his own admission turned out to be a ploy to ensure Brendan remained on the beach until Pieper arrived. **As the story went viral on social media, fans of the show began unfollowing the disgraced couple and instead flocked to Natasha’s social platforms.**
**Natasha has seen a whopping 203% growth rate, up from 173.9k on September 5th to 430.6k by the 13th**. If Natasha continues to be a fan favorite, this growth will undoubtedly continue.
Dubbed by social media as “The Great Unfollowing,” this scandal tells us more about influencer marketing than meets the eye. As followers continue to turn away from Brendan and Pieper in favor of Natasha, it’s a reminder that being an influencer is not just about getting followers- you have to be able to keep them as well. Authenticity and honesty go a long way, and followers who might suspect an influencer as being dishonest will likely unfollow.
Dave Neal (@dnealz), podcaster and host of the viral Youtube show “Bachelor Nation News,” has already covered the topic in over five videos with as many as 69k views.
“The faster you grow an audience, the quicker it can be taken away. Just be as genuine as possible on your platforms and don’t take anyone who ‘believes in you’ for granted,” Neal said. The lesson to be learned here for influencers is that **social media followers carry a lot of power, and their loyalty (or lack thereof) could directly affect your paycheck.**
Although follower counts shouldn’t be the only metric brands look at when hiring influencers, a drastic downward spike in followers might be indicative of something more concerning. It’s worth making sure your influencers are authentic with their followers to avoid partnering with someone receiving negative backlash. Using a platform could help ensure your influencers’ followers are authentic, engaged, and loyal over time.
While Brendan and Pieper may still have some influencer campaigns down their social media pipeline, those opportunities have likely dwindled since these episodes. In contrast, Natasha’s influence has undoubtedly risen, leading to a greater likelihood of influencer opportunities. Featuring active partnerships with Risata Wines, Sweaty Betty, and Amazon, Parker’s new batch of dedicated followers makes her platform look a whole lot more enticing for interested brands.
**If you'd like to see how Tagger's platform quickly and efficiently finds the perfect influencers and analyzes social media data for every need and category, _**[**_schedule a live demo_**](http://www.taggermedia.com/request-demo)**_; we're happy to show you how we do it!_**
Data-based insights for how brands can use social media to optimize their marketing strategy for the 2021 Holiday Season.
Maximize your 2021 Holiday marketing ROI with data based insights and influencer marketing
Planning for the 2021 holiday shopping season has many marketers looking to social media data for insights. After the pandemic, one thing is certain: **the way people shop has changed forever with more and more business being done exclusively online.**
There are many things to consider about these new consumer habits including seeking vs. browsing, generational differences, and allowing time for exchanges and delivery challenges.
Truly smart marketers will take into account both changes in customer behavior as well as overall industry trends. **Here are some data-based insights for how brands can optimize their marketing strategy for the 2021 Holiday Season.**
### **Changes in consumer behavior; past data informs future projections**
Perhaps the biggest overall change in how we shop in a post-pandemic world isn’t just the increased share of online purchases versus in-person shopping, but also the thought process of how we make a purchase decision in the first place.
Whenever people want to make a decision about anything these days, they go to the web to do research first, and holiday gift giving is no exception. **Because of the emphasis on research, consumers have largely adopted a “seeking” versus “browsing” shopping strategy.**
Before the pandemic, it was about a 50-50 split of people making holiday purchases online and going into brick and mortar stores to browse for gifts. Now, most, if not all, consumers are actively doing research online to look for a specific item or product that meets their needs instead of browsing at a store and making an impulse purchase.
### **So how does this affect marketers in 2021? Adjust your strategy to reach your ideal customers through influencers whose opinions they already trust**.
Influencer partnerships are one of the best ways to make reaching your target audience feel personal. The consumer has already actively chosen to follow that account, and therefore trusts what that creator has to say. If an influencer gives your product a good review or does a demonstration that appeals to the customer, it feels like organic research rather than targeted advertising.
### **Generational differences that affect the likelihood of purchase**
An often overlooked aspect of influencer marketing is the fact that you’re not just trying to reach the person your product appeals to, but rather, you need to consider who’s actually doing the purchasing. For example, you might want to sell a t-shirt to an 18-year-old Gen Z’er who cares about eco friendly fashion, but if their mom is the one buying the shirt as a holiday gift, different types of content and different purchasing experiences will appeal to her versus to her child.
**To make this insight work for you, make sure you work with influencers to talk about both the product _and_ the purchasing experience.** Offer a unique discount or free shipping code (this helps with tracking ROI as well!), and explain the return policy. When it comes to holiday shopping, ease of returns and exchanges is a major factor in whether or not a consumer will actually hit “buy now” or just abandon their cart.
### **It’s all in the timing**
Over the past decade, holiday marketing campaigns have started easier and earlier with each passing year. This is because with each year that goes by, more people are shopping online versus in store, and when you shop online you need to account for estimated delivery dates delays.
**Because consumers want that buffer time to receive, evaluate, and potentially return or exchange items, it’s always a good idea to start your holiday marketing as soon as October with the hardest push coming in November.** Those weeks are the perfect window of time to maximize your share of voice in the marketplace and secure early bird purchases.
To capitalize on this insight, use a technology tool like Tagger to hone in on influencers who are currently reaching your target audiences and partner with them now. If you want even more bang for your buck, consider offering them a long term partnership! Brands that work with influencers on a long-term basis show higher ROI than one-off creator campaigns. This is due in large part to an increased feeling of “know, like, trust”; repetition is recognition, and recognition leads to familiarity and trust!
### **People are looking for deals and discounts on social media, now more than ever**
Another reason people like to shop online versus IRL is because of coupons and deals. People are more likely to spend more than they originally intended in order to get free shipping or choose your product over another because of a discount code. One of the first places consumers look for discount codes? Their favorite influencers.
Someone interested in cookware will know they can get discount codes from their favorite food blogger because they’ve followed her for a long time and have seen her talking about cookware brands in the past. Someone looking for a specific fashion item will go to their trusted fashion influencers to watch their try-ons and reviews. Whatever the vertical, people know influencers are offering deals and are likely to seek them out.
### Influencers are the key to holiday 2021 success
If you'd like to learn more about how Tagger helps global brands and agencies identify which influencers will drive the highest ROI for their campaigns, be sure to check out [our product page](http://www.taggermedia.com/product) and [schedule a demo](http://www.taggermedia.com/request-demo)!