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• The Ultimate Influencer Marketing Glossary: All the Terms You Need to Know

  10 Mar 2022 · 3 min read

  A comprehensive glossary that defines and explains all the most common terms in social media and influencer marketing.

  Jean Forton

  The Ultimate Influencer Marketing Glossary: All the Terms You Need to Know

  

  In the fast-paced world of influencer marketing, even the most advanced marketers can use a refresher on terminology. It can be difficult to fully understand the difference between impressions and reach, or remember what all the letters stand for in acronyms like ROI, ROAS and EMV. That’s why we’ve put together a glossary that defines and explains all the most common terms in social media marketing. ## **Glossary for Influencer Marketers** **Affiliate Marketing**- A method of marketing where a brand compensates third parties to generate traffic or leads for the company’s products or services. **Affinity -** Tagger’s proprietary metric that discovers look-a-like Brands or Individuals. Brand and Individual Affinities are a great way to provide insights into partnership potential. Watch our [video on audience affinity vs. brand affinity](https://www.youtube.com/watch?v=7faVZg9s3cY&ab_channel=Tagger) here. **Algorithm**- A set of rules that defines how data (posts) behaves (populate on IG). In social media, algorithms help maintain order and assist in ranking search results and advertisements **Brand Ambassador:** A person who represents and advertises a company. This person supports the company’s offers and acts as the embodiment of the company's corporate identity through words, actions, social media posts, etc,. **Brand Awareness:** The extent of consumer familiarity with a particular brand, good or service. **Cookies**- Pieces of code that are added to users' web browsers as they visit different websites. Cookies are used to collect data—like the websites the user visited—to help deliver the user the most relevant content to specific audiences. **Creator Economy:** A community of independent content creators (Influencers, writers, bloggers, YouTubers, etc.) and curators who follow their passion, build a following and monetize their skills. **Creator Listening:** Tracking, understanding, and visualizing key conversations in the creator marketplace. Click to learn more about Tagger's Creator Listening engine [Signals](http://www.taggermedia.com/signals). **CPM \[Cost Per Mille/ Cost Per Thousand Impressions\]-** The price of 1,000 advertisement impressions on one web page. **CTR \[Click Through Rate\]-** The percentage of people who click on an element that they have been exposed to (ex. affiliate link, advertisement on a webpage, etc.). **Demographics** * **Influencer Demographics:** Characteristics of influencers like age, gender and cultural backgrounds. * **Audience Demographics:** Characteristics of an audience like age, gender and cultural backgrounds. **Earned Media**- Any media that has been posted about the brand organically. Posts are considered ‘organic’ if the brand did not create or pay the creator for the content. **EMV \[Earned Media Value\]**- The values assigned to the various actions associated with different social media content types (think likes, comments, and shares). **Engagement Rate**- Engagement rates are metrics that track how actively involved with content an audience is. Engaged consumers interact with brands through “likes” comments and social sharing. The engagement rate is a metric often used in analyzing the efficacy of influencers in brand campaigns. **\[Hash\]Tag-** Traditionally called the ‘pound sign’, hashtags are a symbol used before certain words or phrases on social media to identify digital content on a specific topic, and make that topic searchable. **Impressions**- The total number of times a piece of content has been viewed on a screen. **Influencer** - A person with the ability to impact potential buyers of a product or service by promoting or recommending the item(s) on social media. **Influencer Marketing Campaign** - Strategized efforts with influencers to promote a specific company goal, such as raising awareness of a new product. **Influencer Tiers -** How many followers an influencer has determines which tier or category they fall into. An influencer’s tier affects the cost of working with that influencer. \[[Video](https://www.youtube.com/watch?v=x6DGrO4DdOM&ab_channel=Tagger)\] * Nano- <10K * Micro- 10-50K * Mid-Tier- 50-100K * Macro- 100K-1M * Mega/ “Celebrity”- 1M+ **KPIs \[Key Performance Indicators\]**- The measurable outcomes of an influencer campaign. KPI’s in influencer marketing can include engagement, reach and awareness or audience growth. **Mention:** Mentioning or tagging a profile in a piece of content by using the @ symbol * Organic mention: Any mention or tag on within media that was not paid for. * Sponsored mention: Any mention or tag within media that has been paid for by the company or brand. **Outreach:** Pitching your business content to certain influential people who have a strong relationship with your target audience **Paid Media:** External marketing efforts that involve a paid placement, such as pay-per-click advertising, branded content and display ads. **Post:** Text, photo or video content posted online. **Product Seeding**- A method of marketing where a brand gifts its product to relevant influencers in their industry or niche. The hope is that influencers will post the gifted product and drive their audience to the brand's website and for some, a sale. **Profile:** A page that contains information and posts made by a specific influencer. **Reach**- The total number of people that have seen a piece of content. **ROI \[Return on Investment\]**- A way to evaluate how well an investment has performed by attributing profit and revenue growth to the impact of the marketing initiatives. **ROAS \[Return on Ad Sales\]** - A marketing metric that measures the success of a digital advertising campaign. ROAS helps online businesses evaluate which methods are working and how they can improve future ad efforts. **UGC \[User Generated Content\]:** Original, brand-specific content that is created by customers then published on social media. UGC can include images, videos, reviews, or even a podcast.

• Celebrating International Women's Day: Meet Some of the Women of Tagger!

  08 Mar 2022 · 5 min read

  Celebrating & amplifying women is incredibly important in media, and beyond. Meet some of the incredible women of Tagger moving the influencer marketing industry forward...

  Kelsey Formost

  Celebrating International Women's Day: Meet Some of the Women of Tagger!

  

  It's International Women's Day and we wanted to take the opportunity to share more about some of our amazing female team members here at Tagger Media! Understanding, celebrating, and amplifying the female gaze is incredibly important in media, and beyond. ## Meet some of the incredible women moving the influencer marketing industry forward...  [**Jocelyne Norris:**](https://www.linkedin.com/in/jocelyne-n-4b061ab8/) As the Head of People at Tagger my focus is the people + relationships. My true passion is the growth and development of others and I am lucky to be able to do this in my career on a daily basis. I have had varied experiences being a Black woman working in tech and marketing industries, if I could do anything in my career it would be to help others enter tech while reducing the stigma that can come with the entrance into tech. With a drive for DEI, I understand how truly impactful diverse teams are in driving companies to success. It is my goal to introduce and expose minorities to the vast opportunities in tech. While working at Tagger I have been fortunate enough to work alongside some of the most amazing leaders in my career. I am lucky to work at a company who finds value in diversity and believes in the fight for equity as much as I do. As a person of color, a woman, and a leader in the Martech space I hope that the work I am doing helps to improve both candidate and employee experience.  [**Olivia Hawkins**](https://www.linkedin.com/in/okhawkins/) is a passionate growth marketer with experience both advising and working for tech companies across the globe. She is a proud Georgia Tech graduate and a 2015 semifinalist for The Technology Association of Georgia’s “Up and Coming Marketer of the Year” award. She honed her skills at several marketing agencies in Atlanta as well as VaynerMedia in New York City. During her agency tenure she worked with multiple enterprise clients; including Oreo, JP Morgan Chase, Sodexo and Calvin Klein. Olivia followed her calling to entrepreneurship, education and early stage companies by co-founding NicholNotes with VaynerMedia’s former CEO, Jeff Nicholson. At Tagger Media, she is the Director of Performance & Growth Marketing, overseeing the company’s global media strategy. In her spare time, she has been an instructor with General Assembly, as well as a lecturer at UVA, Georgia Tech and Babson College teaching digital marketing. She is also on the Board of Directors for Georgia-based healthcare technology company, Shareable Forms. Olivia shared, “Women bring such a unique and important perspective to marketing as they are responsible for 70%+ of consumer purchasing decisions. As the digital landscape continues to evolve, it’s more important now than ever for brands to create relationships with voices of influence. Helping Tagger grow means helping brands grow - one of my favorite things!”  [**Bianca Ker**](https://www.linkedin.com/in/biancaker/)**:** I'm the Global Head of Customer Success at Tagger, leading an incredible team of dedicated and smart people. One of the most important things I can do as a woman of color in tech, is to ensure that there are more of us. My career has been focused on working with people and solving their problems, and at Tagger, it’s my job to set the standard for how every team member, from LA to Serbia to Sydney, treat our customers and their problems. Our whole “raison d’etre" is to make the jobs of the people that work at organizations beyond the products and services they buy, easier and more effective. We may not be saving lives, but I do like to think that we’re helping people in other ways. Whether it’s getting home in time to have dinner with their family, or impressing their boss with their improved efficiency and higher impact.  [**Kelly Rivera**](https://www.linkedin.com/in/kellyrivera/)**:** Born in New York, raised in Miami, I’ve lived and breathed influencer marketing across the UK from London and now across APAC based in Sydney, Australia. I’ve always had a passion for people and relationships, which has helped me succeed in my role at Tagger as the APAC CSM. I’ve travelled to 48 countries, love gastronomy and viticulture, thrive in social situations, and genuinely believe that there is always something wonderful on its way at any given moment. As a hippie at heart, I value kindness and patience, and strive to lead with both in every interaction I have. Being a woman in MarTech means bringing my whole self to the table - showing up authentically and confidently, advocating for my clients and their creators - ensuring that I will lead their businesses to success with Tagger at the helm!  [**Hannah Monds**](https://www.linkedin.com/in/hannah-monds-716a1227/): I’m currently the Managing Director, EMEA for Tagger Media after joining the company almost 4 years ago as Tagger's first hire in EMEA. Since then, I’ve had the privilege of building out a diverse team of incredibly talented individuals, with yet more open hires for the year ahead! Expansion across EMEA is one of Tagger's key focus areas for 2022, and I am hugely excited to lead this wonderful team to exponential levels of growth and success this year and beyond. Heading up the EMEA team and being a woman on the Leadership team at Tagger, as well as a Founding Board Member of the recently founded IMTB, has been an incredibly rewarding experience, and I am in awe of all of the great women that I work alongside every day that support one another and work collaboratively to be a force to be reckoned with in the industry.  [**Lyndsey Gianelli**](https://www.linkedin.com/in/lyndseygianelli/): I'm the Senior Director of Sales leading the East Coast Sales team for Tagger Media. I was born and raised in Clearwater, Florida on the beach, but consider myself a New Yorker after living in Manhattan for over 11 years. Moving to NYC immediately after graduating from Florida State University, I started in media sales working for companies like CBS and quickly moved into MarTech. I understand the industry inside and out and love interfacing with individuals at all levels while building long-lasting partnerships with my clients. My number one goal is to satisfy their goals and objectives and I pride myself on listening to their needs and pain points and how Tagger can solve them. I currently live in Tribeca with my 4-year-old Frenchie named Cannoli, and as a 2nd generation 100% Italian and ex-junior Olympic swimmer, sales is embedded in my blood. I have never worked for such an incredible company where both the platform and team speak for itself. I am beyond lucky to represent such an amazing platform alongside some of the most successful and driven women!  [**Jean Forton**](https://www.linkedin.com/in/jeanoforton/)**:** Growing up in a small town in Northern Michigan means I spent a lot of time running around with my nine brothers and sisters. This led to natural patience and the ability to problem solve at a moment's notice. I’ve always had a propensity for being a resource to those around me, which has helped me succeed in my role in Tagger as a Platform Education Specialist. To me, being a woman in MarTech means that I get to show young girls/women like my sister that not only is there a place for them in otherwise male-dominated industries, but that there are countless incredible, supportive women within them that teach me new things every day. #### **To see all the incredible womxn on Team Tagger, head to our LinkedIn page at** [**https://www.linkedin.com/company/tagger-media**](https://www.linkedin.com/company/tagger-media "https://www.linkedin.com/company/tagger-media")

• Body Positivity & Neutrality Influencers

  03 Mar 2022 · 5 min read

  Using Tagger’s keyword, engagement, and affinity tool, we found these 15 influencers inspiring body positivity with incredibly engaging content.

  Grace Donelson

  Body Positivity & Neutrality Influencers

  

  With all the benefits of social media, it can be negatively impactful on one’s self-image. Even now influencers and celebrities alike are being called out for photoshopping their bodies. Luckily there are tons of influencers rejecting these practices and promoting body positivity and/or body neutrality. While many social media users have heard the term ‘body positivity’ before, a newer movement has been encouraged as of recent- ‘body neutrality’. Body neutrality is being turned to more frequently because unlike body positivity, it does not focus on physical features whatsoever; “Body neutrality prioritizes the body’s function, and what the body can do, rather than its appearance.” Influencers championing the body positive and body neutrality movements have cropped up on all social media platforms. Though these influencers are focused on inspiring their followers, they also manage to pack a punch in influencer marketing campaigns, featuring engagement rates from 7-10%. Using Tagger’s keyword, engagement, and affinity tool, we found these 15 influencers inspiring body positivity with incredibly engaging content. 1. [Jessamyn Stanley](https://www.instagram.com/mynameisjessamyn/?hl=en) (@mynameisjessamyn) - Founder and Yoga Teacher at The Underbelly Yoga Studio, Jessamyn Stanley has quickly made a name for herself online. Featured on the cover of Cosmopolitan UK, The Yoga Journal, and countless other publications, Stanley has several major brand partnerships under her belt. With just 150 branded mentions, Stanley’s sponsors include U by Kotex, Lane Bryant, Target, and multiple others. Her brand mentions clock in nearly 500k potential reach with every post.  2. [Kenny Ethan Jones](https://www.instagram.com/kennyethanjones/?hl=en) (@kennyethanjones) - Model, activist, and entrepreneur, Kenny Ethan Jones was launched into the social media spotlight after leading Pink Parcel’s I’M ON campaign, making history as the first trans man to front a period campaign. Ethan Jones’ has not only become an activist but an influencer for many brands, even advertising his influencer marketing on his website. Jones guarantees that his sponsored “content is relatable whilst remaining true to what the product/service is,” but ultimately Tagger’s analytics show even more insight into how effective his influencer campaigns have been! With campaigns from brands such as GymShark, Durex, and period care brands Natracare and Freda, Jones’ 100k+ follower count and average engagement rate of 7% translate to a potential reach on these campaigns of 80-90k.  3. [Tiffany Ima](https://www.instagram.com/tiffanyima/?hl=en) (@tiffanyima) - After overcoming an on-off battle with eating disorders for over 15 years, Tiffany Ima took all she’s learned and is sharing it on her pages. Ima’s Instagram is full of infographics, inspiring quotes, and stories from her own experiences, culminating in a very supportive community of followers. As her account has grown to over 100k followers in the last year, Ima’s brand sponsorships have followed this growth, and she’s partnered with Thinx, DivaCup, and Fitbit among multiple other fitness and health brands.  4. [Simone Mariposa](https://www.instagram.com/simonemariposa/?hl=en) (@simonemariposa) - As an actress, influencer, doula, and activist, Simone Mariposa’s platform continues to grow thanks to her inspirational presence and outspoken activism. Her presence has landed her a role as one of FashionNova’s Curve Ambassadors where she has made over 100 sponsored posts about the brand. Mariposa’s most recent branded partnerships include Walgreens, Tula Skincare, and TORRID Fashion. Multiple of these brands are featured in long-term partnerships on Mariposa’s platform, driving up their brand awareness and reach.  5. [Brianna McDonnell](https://www.instagram.com/_the_b_word_/?hl=en) (@the_b_word) - Inspired by her mission to make fat-positive media that changes the visibility of different body types, Brianna McDonnell’s work as a content creator, influencer, and actress all keeps her mission at the center of what she does. Creator of fashion blog The B Word, McDonnell’s brand has grown to more than just a blog, hosting interactive fashion events and every August, a month-long social media challenge promoting self-love. This challenge, titled #BEInYourSkin offers ways from both McDonnell’s blog and social media to help build self-esteem and body confidence from within. Each August McDonnel’s social media has experienced spikes in mentions, engagement, and growth.  6. [Alex LaRosa](https://www.instagram.com/missalexlarosa/?hl=en) (@missalexlarosa) - Considering her roles as an international model, body-positive activist, and inventor of #VisiblyPlusSize, Alex LaRosa’s social media is the perfect place for these efforts to meet. Her sponsored mentions feature a laundry list of brands from Lane Bryant to Malibu Rum, recent posts featuring collabs gathering as high as 7k in engagements.  7. [Kelvin Davis](https://www.instagram.com/kelvindavis/?hl=en) (@kelvindavis) - Founder of Notoriously Dapper, Kelvin Davis has turned his body-positive fashion blog into a social media empire and an award-winning novel. Davis’ blog and social media display daily looks to inspire all men to embrace who they are. From curated fashion brands like Stitch Fix Men to bigger brands such as JCPenney, Davis has partnered with several brands, providing great ROI with a potential reach as high as 300,000 on many of these posts.  8. [Marquis Neal](https://www.instagram.com/marquimode/?hl=en) (@marquimode) - Model, activist, and influencer Marquis Neal has managed a steady pattern of partnerships with brands in recent months. Brands such as Overtone, Reebok, and Amazon Fashion have repeatedly sponsored Neal’s posts, regularly receiving an engagement rate of around 3-4%. With a recent modeling campaign in Target, Neal’s growth and frequent brand partnerships will likely continue.  9. [Izzie Rodgers](https://www.instagram.com/izzierodgers/?hl=en) (@izzierodgers) - Acne positivity and mental health advocate Izzie Rodgers outwardly shares her journey with acne and self-love on her platforms. With over 100k followers, it’s impressive to see an engagement rate as high as 8% on Rodgers’ page. It makes sense that most of Rodgers’ brand partnerships are skincare lines including but not limited to ZitSticka, Frank Beauty, and The Isle of Paradise.  10. [Devin-Norelle](https://www.instagram.com/steroidbeyonce/?hl=en) (@steroidbeyonce) - Devin-Norelle is not only a professional model and trans advocate, but a media figure, public speaker, and even opinion writer as well. Ze has most recently featured sponsored content on Instagram from Zales, L., and The Phluid Project. With writing in publications such as Teen Vogue, GQ, Allure, and Out Magazine, Norelle’s reach will only continue to grow.  11. [Constanza Concha](https://www.instagram.com/skinnoshame/) (@skinnoshame) - Offering body realness and OCD awareness, Cotty primarily shares her experiences with severe acne from a young age, ultimately encouraging others to embrace the imperfections in their skin. Concha has partnered with multiple skincare brands including ZitSkicka, The Acne Channel, and Tata Harper.  12. [Mik Zazon](https://www.instagram.com/mikzazon/) (@mikzazon) - Writer, speaker, and content creator Mik Zazon is on a mission to #normalizeNormalBodies, popularizing the hashtag itself. Zazon has built a community around her blog and social media spaces, bringing women together to not only educate them on health and fitness but also provide a safe space for body positivity. As her social presence has grown, Zazon has released a clothing line and self-love retreats for her followers to join her. Still considering her brand presence, Zazon has partnered with brands SavagexFenty, Good American, and Brooklinen.  13. [Beth Rylaarsdam](https://www.instagram.com/curvygirlbeth/?hl=en) (@curvygirlbeth) - Curvy fashion model and speaker, Beth Rylaarsdam is an advocate for acceptance, body positivity, and lipedema awareness. Rylaarsdam’s Instagram account has grown by 3% in the past 90 days and this growth has shown steady engagement of 3.3% as well. With regular Instagram TV and Instagram Live workouts, Beth has featured sponsors as her workout clothes including Halara, BuffBunny, and TORRID Clothing.  14. [Sylvia Mac](https://www.instagram.com/love_disfigure/?hl=en) (@love_disfigure) - Burn survivor and body diversity advocate Sylvia Mac has been an advocate for many years, even picketing Victoria’s Secret’s lack of diversity in 2018 which has landed her in multiple papers since. Mac has partnered with brands such as NUNUDE and Non Airbrushed Me and been featured in different publications like Health Magazine and Positive News.  15. [Mindy Colette](https://www.instagram.com/mish_mindy/?hl=en) (@mish_mindy) - Balancing her time between being an actress, influencer, and model, Mindy Colette’s Instagram features over 370 sponsored posts with a wide range of brands. As a Fashion Nova Ambassador Colette regularly partners with both Fashion Nova and Fashion Nova Curve, all the while continuing partnerships with brands Fabletics and Curvy Couture Intimates.  If you’d like to see how Tagger’s platform quickly and efficiently finds the perfect influencers for every need and category, we’re happy to show you how we do it! [Schedule a live demo](http://www.taggermedia.com/request-demo)