Buff City Soap Case Study

In collaboration with Tagger, Buff City Soap activated a TikTok influencer holiday campaign to drive scaled awareness to 10 key markets, around the brand’s unique product offering.

Each creator was briefed on the brand’s key value propositions and core communication pillars. Then, creators were tasked with shooting and posting videos that effectively contextualized these values, so uploads could then be taken into paid, and boosted to even more target consumers.