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Powering a Brand’s Digital Content Strategy with Influencer Marketing 5760 3840 Dave Dickman

Powering a Brand’s Digital Content Strategy with Influencer Marketing

The Hidden Secret The meteoric rise of influencer marketing over the past 5 years has shifted a once creative-led industry to focus more on tactics like media efficiency and measurements models. While tangible metrics are…

How My Creative Team Can Help My Influencer Strategies 7360 4912 Dave Dickman

How My Creative Team Can Help My Influencer Strategies

Have you ever scrolled through Instagram only to find a painfully obvious, brand-sponsored post by an influencer and thought to yourself, “what is happening here?” You know the direct-to-consumer invisible braces company that has their…

Kylie jenner
Hiring Kylie Jenner for Your Brand is Cheaper than a Super Bowl Ad 1500 994 admin

Hiring Kylie Jenner for Your Brand is Cheaper than a Super Bowl Ad

CONTEXTUALIZING INFLUENCER AD PRICING Forbes’ recent cover model and “self-made” billionaire, Kylie Jenner, charges brands $1,000,000 per Instagram post to promote their products. It sounds expensive but are companies like Teami or Bondi Sands savvy…

igtv
Incorporating IGTV into Craveable Influencer Campaigns 1500 1034 admin

Incorporating IGTV into Craveable Influencer Campaigns

A warning: it is impossible to look away as a geyser of molten lava erupts from the surface of the sun, even if you’re watching on a 6-inch phone. The screen seems to pulsate with…