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The alcoholic beverage industry faces stringent regulations in marketing and advertising, and influencer partnerships are no exception. Brands must adhere to responsible drinking guidelines and all legal requirements. Despite these challenges, influencer marketing remains a powerful avenue for connecting with both current and potential customers.

A recent study by Tagger’s Winter and Spring Alcoholic Beverage Index reveals the significant impact of influencer marketing in this industry. Between January and May 2023, 25,500 influencer accounts posted over 168,000 content pieces related to alcoholic beverages. With an average engagement rate of 1.14% per post, this content garnered an estimated 2.65 billion views.

These statistics underscore the potential for alcoholic beverage companies to harness influencer partnerships as a competitive edge. In this Index, we’ll explore these insights to help companies in this sector leverage influencers effectively.