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Video 30 Jun, 2022 3 min read

What is "brand affinity" and how does it affect marketing success?

Article by
Team Tagger

One of the most valuable data points for marketers is "affinity", and yet it's often overlooked! Affinity data allows you to identify influencers whose audiences are predisposed to like your brand or product.

In this episode of #TaggerTips, we're walking you through what "affinity" means and how it affects the success of your marketing campaigns.