“OK, but for real: what’s a “good” engagement rate?” This is easily one of our most frequently asked questions, and we’re giving you our honest answer in this video!

It comes down to a few factors: content health, category benchmarks, and influencer tier. Here’s exactly how to determine whether an influencer has a “good” engagement rate so you can make an informed decision on whether to partner with them…

This video is brought to you by Tagger Media; the leading influencer marketing platform that helps global brands and agencies discover and activate influencers based on accurate real-time data, then measure and report your success!