Travel has long been a frontrunner in harnessing the power of influencers as a fundamental element of their marketing arsenal, a tradition dating back to iconic travel shows like “Great Hotels with Samantha Brown” from the early 2000s.
Influencers are the driving force behind igniting wanderlust among diverse audiences, inspiring their loyal followers to embark on new and exciting journeys. In a testament to their influence, a recent study revealed that a remarkable 84% of adults in the United States turn to travel influencers for trusted recommendations when planning their trips.
The Tagger by Sprout Social Travel Index takes an immersive look at data spanning the first three quarters of 2023, offering an extensive exploration of trends and insights drawn from an impressive 1.26 million posts created by 54,300 influencers. Travel influencers, in particular, have proven to be exceptionally engaging, boasting an impressive average engagement rate of 1.17% across all social media platforms. This report provides a captivating glimpse into how influencers are shaping the future of the travel industry and sparking the wanderlust that drives travel enthusiasts to explore new horizons.
