If you use social media to promote your brand (i.e. pretty much everyone), you hear the terms “engagement”, “reach”, and “impressions” all the time. But what exactly do those terms mean and, more importantly, how do they affect the success of an Influencer Marketing campaign?

In this video we’re going to cut through the social media industry jargon and explain clearly and effectively what each of the terms “engagement”, “reach”, and “impressions” mean, and how each of them affects your campaign ROI.